{"id":16480,"date":"2026-07-24T18:06:59","date_gmt":"2026-07-24T16:06:59","guid":{"rendered":"https:\/\/pepax.sk\/?page_id=16480"},"modified":"2026-08-17T12:03:29","modified_gmt":"2026-08-17T10:03:29","slug":"marketing-pr","status":"publish","type":"page","link":"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/marketing-pr\/","title":{"rendered":"Strategic marketing and PR consulting"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 Strat\u00e9gia, riadenie a poradenstvo<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Strategic marketing and PR consulting<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Strategick\u00e9 marketingov\u00e9 a PR poradenstvo pom\u00e1ha zos\u00faladi\u0165 identitu zna\u010dky, obchodn\u00e9 smerovanie a sp\u00f4sob, ak\u00fdm firma komunikuje so z\u00e1kazn\u00edkmi, partnermi, m\u00e9diami aj vlastn\u00fdmi \u013eu\u010fmi. V\u00fdsledkom m\u00f4\u017ee by\u0165 jasnej\u0161\u00ed positioning, zrozumite\u013en\u00e9 k\u013e\u00fa\u010dov\u00e9 spr\u00e1vy a realistick\u00fd pl\u00e1n komunik\u00e1cie naprie\u010d vhodn\u00fdmi kan\u00e1lmi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDohodn\u00fa\u0165 \u00favodn\u00fd rozhovor<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAko spolupr\u00e1ca prebieha<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 Situ\u00e1cia a s\u00favislosti<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

D\u00f4veryhodn\u00e1 komunik\u00e1cia vznik\u00e1 v s\u00falade medzi t\u00fdm, \u010do firma rob\u00ed, \u010do s\u013eubuje a ako o tom hovor\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Zna\u010dka sa nevytv\u00e1ra iba logom, reklamou alebo pravideln\u00fdm publikovan\u00edm pr\u00edspevkov. Vznik\u00e1 zo sk\u00fasenosti \u013eud\u00ed s firmou, z kvality jej slu\u017eieb, rozhodnut\u00ed vedenia, spr\u00e1vania zamestnancov, sp\u00f4sobu rie\u0161enia probl\u00e9mov aj z toho, \u010di s\u00fa verejn\u00e9 vyjadrenia v s\u00falade s realitou.<\/p>

Pri strategickom marketingovom a PR poradenstve preto nesledujeme iba vidite\u013enos\u0165. Sk\u00famame obchodn\u00fd z\u00e1mer, identitu a kult\u00faru organiz\u00e1cie, potreby cie\u013eov\u00fdch skup\u00edn, reputa\u010dn\u00e9 s\u00favislosti, obsah, kan\u00e1ly a schopnos\u0165 firmy komunik\u00e1ciu dlhodobo zvl\u00e1da\u0165<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Odborn\u00fd\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Identita a realita firmy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Komunik\u00e1cia m\u00e1 vych\u00e1dza\u0165 z toho, \u010do organiz\u00e1cia skuto\u010dne prin\u00e1\u0161a, dok\u00e1\u017ee dolo\u017ei\u0165 a vie dlhodobo nap\u013a\u0148a\u0165<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Strat\u00e9gia a obchodn\u00fd z\u00e1mer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
Marketing a PR potrebuj\u00fa jasn\u00fa v\u00e4zbu na smerovanie firmy, priority, ponuku a rozhodnutia, ktor\u00e9 maj\u00fa podpori\u0165<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Publikum a zainteresovan\u00e9 strany<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Z\u00e1kazn\u00edci, zamestnanci, partneri, m\u00e9di\u00e1, investori alebo verejnos\u0165 potrebuj\u00fa rozdielny kontext, jazyk a mieru detailu<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Positioning a k\u013e\u00fa\u010dov\u00e9 spr\u00e1vy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Zna\u010dka potrebuje zrozumite\u013ene pomenova\u0165 svoju hodnotu, odl\u00ed\u0161enie a d\u00f4vody d\u00f4very<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Kan\u00e1ly a obsah<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Web, soci\u00e1lne siete, m\u00e9di\u00e1, podujatia, intern\u00e1 komunik\u00e1cia a obchodn\u00e9 materi\u00e1ly maj\u00fa tvori\u0165 jeden koordinovan\u00fd syst\u00e9m<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Reput\u00e1cia a dopad<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ka\u017ed\u00e9 verejn\u00e9 vyjadrenie m\u00f4\u017ee ovplyvni\u0165 d\u00f4veru, vz\u0165ahy aj bud\u00face rozhodnutia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 Pre koho a kedy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Slu\u017eba je vhodn\u00e1 tam, kde zna\u010dka potrebuje jasnej\u0161\u00ed smer, spolo\u010dn\u00fd jazyk alebo d\u00f4veryhodn\u00fa komunik\u00e1ciu zmeny<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Spolupr\u00e1ca m\u00f4\u017ee by\u0165 zameran\u00e1 na jednu strategick\u00fa ot\u00e1zku, konkr\u00e9tnu komunika\u010dn\u00fa situ\u00e1ciu alebo ucelen\u00fd r\u00e1mec marketingu a PR<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tOveri\u0165 vhodn\u00fd form\u00e1t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Majitelia a vedenie firmy <\/h3>\n \t\t \t

Potrebuj\u00fa prepoji\u0165 obchodn\u00e9 smerovanie, identitu zna\u010dky a rozhodovanie o komunik\u00e1cii<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Nov\u00e1 slu\u017eba alebo produkt <\/h3>\n \t\t \t

Firma potrebuje spresni\u0165 positioning, hodnotov\u00fa propoz\u00edciu, publikum a k\u013e\u00fa\u010dov\u00e9 spr\u00e1vy<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Roztrie\u0161ten\u00e1 komunik\u00e1cia <\/h3>\n \t\t \t

Web, soci\u00e1lne siete a obchodn\u00e9 materi\u00e1ly vytv\u00e1raj\u00fa nejasn\u00fd alebo nekonzistentn\u00fd obraz<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Organiz\u00e1cia v obdob\u00ed zmeny <\/h3>\n \t\t \t

Transform\u00e1cia, nov\u00e9 vedenie alebo reorganiz\u00e1cia potrebuj\u00fa citliv\u00fa intern\u00fa aj extern\u00fa komunik\u00e1ciu<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Posilnenie reput\u00e1cie <\/h3>\n \t\t \t

Firma chce dlhodobo pracova\u0165 s d\u00f4veryhodnos\u0165ou, odbornou vidite\u013enos\u0165ou a relevantn\u00fdmi vz\u0165ahmi<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Marketingov\u00fd alebo komunika\u010dn\u00fd t\u00edm <\/h3>\n \t\t \t

T\u00edm potrebuje nez\u00e1visl\u00fd strategick\u00fd poh\u013ead, prioriz\u00e1ciu t\u00e9m a spolo\u010dn\u00e9 pravidl\u00e1<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 Hodnota spolupr\u00e1ce<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Komunik\u00e1cia sa m\u00f4\u017ee sta\u0165 oporou rozhodovania, reput\u00e1cie a obchodn\u00e9ho smerovania<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Hodnota slu\u017eby nespo\u010d\u00edva iba vo v\u00e4\u010d\u0161om mno\u017estve obsahu. D\u00f4le\u017eitej\u0161ie je vedie\u0165, \u010do m\u00e1 komunik\u00e1cia dosiahnu\u0165 a ak\u00e9 tvrdenia m\u00f4\u017ee firma poctivo pou\u017e\u00edva\u0165<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPozrie\u0165 v\u0161etky slu\u017eby<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Jasnej\u0161\u00ed positioning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Firma m\u00f4\u017ee presnej\u0161ie pomenova\u0165 publikum, hodnotu ponuky a relevantn\u00e9 odl\u00ed\u0161enie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Konzistentnej\u0161ie spr\u00e1vy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Vedenie, obchod a marketing pou\u017e\u00edvaj\u00fa spolo\u010dn\u00fd jazyk prisp\u00f4soben\u00fd publiku<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Lep\u0161ie rozhodovanie o kan\u00e1loch<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

V\u00fdber webu, soci\u00e1lnych siet\u00ed, m\u00e9di\u00ed alebo podujat\u00ed vych\u00e1dza z cie\u013ea a mo\u017enost\u00ed firmy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

D\u00f4veryhodnej\u0161ia reput\u00e1cia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Verejn\u00e9 tvrdenia, spr\u00e1vanie a re\u00e1lna sk\u00fasenos\u0165 z\u00e1kazn\u00edkov sa posudzuj\u00fa ako jeden celok<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
05<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Zmysluplnej\u0161\u00ed obsah<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Obsah podporuje orient\u00e1ciu, odborn\u00fa autoritu a obchodn\u00e9 t\u00e9my<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
06<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Lep\u0161ia koordin\u00e1cia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Firma m\u00f4\u017ee vopred ur\u010di\u0165 roly, schva\u013eovanie, citliv\u00e9 t\u00e9my a reak\u010dn\u00e9 postupy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 Mo\u017en\u00e9 odborn\u00e9 v\u00fdstupy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

V\u00fdstup m\u00f4\u017ee vytvori\u0165 spolo\u010dn\u00fd z\u00e1klad pre vedenie, marketing, obchod aj verejn\u00fa komunik\u00e1ciu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

M\u00f4\u017ee \u00eds\u0165 o stru\u010dn\u00fd rozhodovac\u00ed podklad alebo ucelen\u00fa strategick\u00fa dokument\u00e1ciu pripraven\u00fa na zavedenie do praxe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Strategick\u00e1 diagnostika zna\u010dky <\/h3>\n \t\t \t

S\u00fa\u010dasn\u00fd stav, hlavn\u00e9 nes\u00falady, pr\u00edle\u017eitosti, rizik\u00e1 a priority<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Positioning a hodnotov\u00e1 propoz\u00edcia <\/h3>\n \t\t \t

Publikum, hodnota ponuky, odl\u00ed\u0161enie a d\u00f4vody d\u00f4very<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Architekt\u00fara k\u013e\u00fa\u010dov\u00fdch spr\u00e1v <\/h3>\n \t\t \t

Hlavn\u00e9 a podporn\u00e9 spr\u00e1vy, d\u00f4kazy, hranice tvrden\u00ed a t\u00f3n<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Komunika\u010dn\u00e1 strat\u00e9gia <\/h3>\n \t\t \t

Ciele, publikum, t\u00e9my, kan\u00e1ly, rytmus, roly a vyhodnocovanie<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Obsahov\u00fd a PR r\u00e1mec <\/h3>\n \t\t \t

Tematick\u00e9 piliere, publika\u010dn\u00fd pl\u00e1n, n\u00e1mety a pravidl\u00e1 verejn\u00fdch v\u00fdstupov<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Reputa\u010dn\u00fd rozhodovac\u00ed r\u00e1mec <\/h3>\n \t\t \t

Citliv\u00e9 situ\u00e1cie, schva\u013eovanie, eskal\u00e1cia, reakcie a hovorcovia<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 Ako spolupr\u00e1ca prebieha<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Postup za\u010d\u00edna porozumen\u00edm zna\u010dke a kon\u010d\u00ed r\u00e1mcom, ktor\u00fd sa d\u00e1 pou\u017e\u00edva\u0165 pri re\u00e1lnych rozhodnutiach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nie ka\u017ed\u00e9 zadanie potrebuje v\u0161etky f\u00e1zy v rovnakej h\u013abke. Rozsah prisp\u00f4sob\u00edme v\u00fdznamu procesu, dostupn\u00fdm podkladom a rozhodnutiam, ktor\u00e9 maj\u00fa na v\u00fdstup nadviaza\u0165<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n

\n 1. \u00davodn\u00fd rozhovor do 30 min\u00fat <\/h3>\n \t\t \t

Bezplatne z\u00edskame z\u00e1kladn\u00e9 inform\u00e1cie. Odborn\u00fd v\u00fdstup pri rozhovore nevznik\u00e1<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n

\n 2. Vymedzenie cie\u013ea <\/h3>\n \t\t \t

Spresn\u00edme, \u010do m\u00e1 komunik\u00e1cia podpori\u0165, komu je ur\u010den\u00e1 a kto bude v\u00fdstup pou\u017e\u00edva\u0165<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n

\n 3. Anal\u00fdza zna\u010dky a komunik\u00e1cie <\/h3>\n \t\t \t

Pracujeme s materi\u00e1lmi, rozhovormi, webom, obsahom a relevantnou sp\u00e4tnou v\u00e4zbou<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n

\n 4. N\u00e1vrh strategick\u00e9ho r\u00e1mca <\/h3>\n \t\t \t

Priprav\u00edme positioning, spr\u00e1vy, priority, kan\u00e1ly a pravidl\u00e1 pod\u013ea rozsahu<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n

\n 5. Valid\u00e1cia <\/h3>\n \t\t \t

Over\u00edme zrozumite\u013enos\u0165, pravdivos\u0165, realizovate\u013enos\u0165 a s\u00falad s kontextom firmy<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n

\n 6. Odovzdanie a zavedenie <\/h3>\n \t\t \t

V\u00fdstup vysvetl\u00edme a pod\u013ea dohody podpor\u00edme jeho prv\u00e9 pou\u017eitie<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 Z \u010doho konkr\u00e9tne slu\u017eba pozost\u00e1va<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Moduly sa skladaj\u00fa pod\u013ea rozhodnutia, ktor\u00e9 m\u00e1 firma urobi\u0165<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Jednotliv\u00e9 moduly mo\u017eno kombinova\u0165 do kr\u00e1tkeho diagnostick\u00e9ho bloku, ucelenej procesnej anal\u00fdzy alebo viacf\u00e1zovej podpory pri zav\u00e1dzan\u00ed procesn\u00e9ho riadenia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Odborn\u00fd\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Diagnostika zna\u010dky a komunik\u00e1cie<\/h3>

Spolo\u010dn\u00fd obraz s\u00fa\u010dasn\u00e9ho p\u00f4sobenia zna\u010dky.<\/p>

Obsahuje:<\/strong>\u00a0\u0161t\u00fadium materi\u00e1lov, rozhovory, pos\u00fadenie webu a kan\u00e1lov, pomenovanie medzier a riz\u00edk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Mapovanie publ\u00edk<\/h3>

Spresnenie \u013eud\u00ed a skup\u00edn, ktor\u00fdch sa komunik\u00e1cia t\u00fdka.<\/p>

Obsahuje:<\/strong>\u00a0segment\u00e1ciu, potreby, bari\u00e9ry, citliv\u00e9 t\u00e9my a rozhodovacie vplyvy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Positioning a hodnotov\u00e1 propoz\u00edcia<\/h3>

Strategick\u00fd z\u00e1klad hodnoty a relevantn\u00e9ho odl\u00ed\u0161enia.<\/p>

Obsahuje:<\/strong>\u00a0cie\u013eov\u00e9 skupiny, hodnotu, d\u00f4vody d\u00f4very, konkurenciu a formul\u00e1ciu positioningu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Architekt\u00fara spr\u00e1v<\/h3>

Preklad strat\u00e9gie do zrozumite\u013en\u00e9ho jazyka.<\/p>

Obsahuje:<\/strong>\u00a0hlavn\u00e9 a podporn\u00e9 spr\u00e1vy, d\u00f4kazy, t\u00f3n, slovn\u00edk a rozdiely pod\u013ea publika.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Strat\u00e9gia a kan\u00e1ly<\/h3>

Prepojenie cie\u013eov, obsahu a re\u00e1lnych mo\u017enost\u00ed firmy.<\/p>

Obsahuje:<\/strong>\u00a0rolu webu, soci\u00e1lnych siet\u00ed, m\u00e9di\u00ed, podujat\u00ed, intern\u00fdch kan\u00e1lov a obchodn\u00fdch materi\u00e1lov.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Obsah, web a digit\u00e1lna prezent\u00e1cia<\/h3>

U\u017eito\u010dn\u00fd obsah a orient\u00e1cia v digit\u00e1lnom prostred\u00ed.<\/p>

Obsahuje:<\/strong>\u00a0tematick\u00e9 piliere, form\u00e1ty, pou\u017e\u00edvate\u013esk\u00e9 cesty, SEO v\u00e4zby a distrib\u00faciu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

PR a reput\u00e1cia<\/h3>

Zodpovedn\u00e1 pr\u00e1ca s m\u00e9diami, partnermi a verejnos\u0165ou.<\/p>

Obsahuje:<\/strong>\u00a0t\u00e9my, podklady pre hovorcov, vyjadrovanie, scen\u00e1re a reak\u010dn\u00e9 princ\u00edpy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Zavedenie a vyhodnocovanie<\/h3>

Prenos strat\u00e9gie do pravidelnej pr\u00e1ce.<\/p>

Obsahuje:<\/strong>\u00a0roly, schva\u013eovanie, kalend\u00e1r, ukazovatele, review a priebe\u017en\u00fa korekciu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 \u010co ovplyv\u0148uje cenu tejto konkr\u00e9tnej slu\u017eby<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Cena vych\u00e1dza z rozsahu strategickej pr\u00e1ce, po\u010dtu publ\u00edk a pou\u017eite\u013enosti v\u00fdstupu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
0 \u20ac<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

\u00davodn\u00fd rozhovor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sl\u00fa\u017ei na z\u00edskanie z\u00e1kladn\u00fdch inform\u00e1ci\u00ed a overenie vhodnej formy spolupr\u00e1ce. Odborn\u00e1 anal\u00fdza, odpor\u00fa\u010danie ani p\u00edsomn\u00fd v\u00fdstup pri \u0148om nevznikaj\u00fa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
od 290 \u20ac<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Minim\u00e1lny platen\u00fd rozsah<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Konkr\u00e9tny rozsah m\u00f4\u017ee tvori\u0165 procesn\u00e1 konzult\u00e1cia, \u0161t\u00fadium podkladov, diagnostick\u00fd blok, pracovn\u00fd workshop alebo prv\u00fd dohodnut\u00fd v\u00fdstup.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Konkr\u00e9tnu cenu potvrd\u00edme a\u017e po spresnen\u00ed cie\u013ea, rozsahu, v\u00fdstupov a podmienok realiz\u00e1cie. Pr\u00e1ca nad dohodnut\u00fd r\u00e1mec sa vykon\u00e1va a\u017e po predch\u00e1dzaj\u00facom ods\u00fahlasen\u00ed.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Rozsah zna\u010dky a ponuky<\/strong>
Jedna slu\u017eba, portf\u00f3lio, viac zna\u010diek alebo viac trhov.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Po\u010det publ\u00edk a zainteresovan\u00fdch str\u00e1n<\/strong>
Z\u00e1kazn\u00edci, zamestnanci, partneri, m\u00e9di\u00e1, verejnos\u0165 alebo investori.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Kvalita podkladov<\/strong>
Existuj\u00faca strat\u00e9gia, v\u00fdskumy, d\u00e1ta, obsah a sp\u00e4tn\u00e1 v\u00e4zba.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Potreba anal\u00fdzy trhu a vn\u00edmania<\/strong>
Intern\u00e1 diagnostika alebo \u0161ir\u0161\u00ed kontext konkurencie a reput\u00e1cie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

H\u013abka positioningu a spr\u00e1v<\/strong>
Jedna spr\u00e1va alebo cel\u00fd syst\u00e9m hodnotovej propoz\u00edcie a argumentov.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Po\u010det kan\u00e1lov a v\u00fdstupov<\/strong>
Web, soci\u00e1lne siete, PR, intern\u00e1 komunik\u00e1cia, kampane a materi\u00e1ly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Reputa\u010dn\u00e1 citlivos\u0165<\/strong>
Zmena vedenia, verejn\u00e1 kritika, regul\u00e1cia alebo z\u00e1sadn\u00e1 zmena.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Pracovn\u00e9 a schva\u013eovacie cykly<\/strong>
Rozhovory, workshopy, pripomienky a po\u010det rozhodovac\u00edch rol\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Podpora pri zaveden\u00ed<\/strong>
Odovzdanie strat\u00e9gie alebo pomoc s prv\u00fdmi v\u00fdstupmi a t\u00edmov\u00fdm rytmom.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u010casov\u00fd r\u00e1mec a koordin\u00e1cia
<\/strong>Viacf\u00e1zov\u00fd projekt, nadv\u00e4znosti na in\u00e9 iniciat\u00edvy a primerane zd\u00f4vodnen\u00fd zr\u00fdchlen\u00fd re\u017eim ovplyv\u0148uj\u00fa organiz\u00e1ciu dod\u00e1vky.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPozrie\u0165 cel\u00fd cenn\u00edk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 Pravideln\u00e1 mesa\u010dn\u00e1 podpora<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Kontinuita pom\u00e1ha udr\u017ea\u0165 spolo\u010dn\u00fd smer aj pri nov\u00fdch t\u00e9mach a ka\u017edodenn\u00fdch rozhodnutiach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Mesa\u010dn\u00e1 podpora m\u00f4\u017ee nadviaza\u0165 na jednorazov\u00fa anal\u00fdzu alebo pom\u00f4c\u0165 vlastn\u00edkom procesov pri priebe\u017enom rozhodovan\u00ed. Konkr\u00e9tna dohoda ur\u010d\u00ed dostupn\u00fa kapacitu, opr\u00e1vnen\u00e9 osoby, sp\u00f4sob posielania podkladov, reak\u010dn\u00fd \u010das a pravidl\u00e1 pr\u00e1ce nad r\u00e1mec<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPozrie\u0165 v\u0161etky slu\u017eby<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Pravideln\u00fd konzulta\u010dn\u00fd rytmus <\/h3>\n \t\t \t

Stretnutia v dohodnut\u00fdch intervaloch pom\u00e1haj\u00fa udr\u017ea\u0165 pozornos\u0165 na t\u00e9me bez zbyto\u010dn\u00e9ho tlaku.<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Rozhodovacie zrkadlo <\/h3>\n \t\t \t

Pri nov\u00fdch situ\u00e1ci\u00e1ch sa d\u00e1 r\u00fdchlej\u0161ie rozl\u00ed\u0161i\u0165, \u010do je pokra\u010dovan\u00edm zvolen\u00e9ho smeru a \u010do n\u00e1vratom k star\u00e9mu vzorcu.<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Dohodnut\u00e9 asynchr\u00f3nne review <\/h3>\n \t\t \t

V ur\u010denom rozsahu mo\u017eno medzi stretnutiami zachyti\u0165 ot\u00e1zku, sk\u00fasenos\u0165 alebo pripravi\u0165 podklad na \u010fal\u0161iu reflexiu.<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Priebe\u017en\u00e9 zhrnutie <\/h3>\n \t\t \t

V\u00fdvoj t\u00e9my, rozhodnutia a otvoren\u00e9 ot\u00e1zky zost\u00e1vaj\u00fa zrozumite\u013en\u00e9 aj pri dlh\u0161om procese.<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 Rast\u00faca odborn\u00e1 kni\u017enica<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Rast\u00faca odborn\u00e1 kni\u017enica m\u00f4\u017ee podpori\u0165 samostatn\u00fa a opakovan\u00fa pr\u00e1cu s marketingom, PR a zna\u010dkou<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Kni\u017enica Pepax sa buduje ako rast\u00faca odborn\u00e1 znalostn\u00e1 b\u00e1za. Pon\u00faka obsahov\u00e9 vrstvy pre samostatn\u00e9 \u0161t\u00fadium a profesion\u00e1lnu pr\u00e1cu; nenahr\u00e1dza individu\u00e1lnu konzult\u00e1ciu ani spracovanie konkr\u00e9tneho klientsk\u00e9ho zadania<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n L2 - H\u013abkov\u00e1 praktick\u00e1 vrstva <\/h3>\n \t\t \t

Pre \u010dloveka, ktor\u00fd chce t\u00e9mu osobn\u00e9ho rozvoja sprac\u00fava\u0165 aj medzi stretnutiami alebo samostatne.\n

\n- h\u013abkov\u00e9 texty o hodnot\u00e1ch, rozhodovan\u00ed, hraniciach a kari\u00e9rnych prechodoch,\n
\n- praktick\u00e9 metodick\u00e9 listy a reflexn\u00e9 ot\u00e1zky,\n
\n- pr\u00edpadov\u00e9 scen\u00e1re a pracovn\u00e9 n\u00e1vody,\n
\n- materi\u00e1ly na samostatn\u00e9 \u0161t\u00fadium a priebe\u017en\u00e9 vyhodnocovanie.\n

\nPre\u010do sa m\u00f4\u017ee oplati\u0165:<\/b> pom\u00e1ha udr\u017ea\u0165 kontakt s t\u00e9mou vlastn\u00fdm tempom a pripravenej\u0161ie vstupova\u0165 do \u010fal\u0161\u00edch rozhodnut\u00ed.<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n L3 - Profesion\u00e1lna vrstva <\/h3>\n \t\t \t

Pre profesion\u00e1lov, ktor\u00ed s t\u00e9mami rozvoja, rozhodovania alebo kou\u010dovacieho rozhovoru pracuj\u00fa opakovane.\n

\n- metodiky a rozhodovacie r\u00e1mce,\n
\n- \u0161abl\u00f3ny kou\u010dovacieho cie\u013ea a pracovn\u00e9ho kontraktu,\n
\n- checklisty priebe\u017en\u00e9ho a z\u00e1vere\u010dn\u00e9ho vyhodnotenia,\n
\n- pracovn\u00e9 ot\u00e1zky, etick\u00e9 hranice a r\u00e1mce bezpe\u010dnej pr\u00e1ce.\n

\nPre\u010do sa m\u00f4\u017ee oplati\u0165: <\/b>zni\u017euje potrebu zaka\u017ed\u00fdm budova\u0165 pracovn\u00fa \u0161trukt\u00faru od za\u010diatku a podporuje konzistentn\u00fa profesion\u00e1lnu prax.<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

L2 ani L3 nezah\u0155\u0148aj\u00fa individu\u00e1lne konzult\u00e1cie, posudzovanie konkr\u00e9tneho dokumentu, osobn\u00e9 odpor\u00fa\u010dania, workshop, kou\u010ding, mentoring ani pr\u00e1cu na konkr\u00e9tnom zadan\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPozrie\u0165 cenov\u00fd r\u00e1mec<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 Jasn\u00e9 hranice<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Jasn\u00e9 hranice pom\u00e1haj\u00fa nastavi\u0165 realistick\u00e9 o\u010dak\u00e1vania a zodpovednos\u0165<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Jasn\u00e9 hranice pom\u00e1haj\u00fa nastavi\u0165 realistick\u00e9 o\u010dak\u00e1vania a chr\u00e1ni\u0165 pou\u017eite\u013enos\u0165 v\u00fdsledku<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Slu\u017eba nenahr\u00e1dza mana\u017e\u00e9rsku zodpovednos\u0165 <\/h3>\n \t\t \t

Pom\u00e1hame vytvori\u0165 podklady, r\u00e1mec a podporu, no vlastn\u00edctvo procesu a rozhodnutia o jeho fungovan\u00ed zost\u00e1vaj\u00fa v organiz\u00e1cii<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n V\u00fdsledok nevznik\u00e1 iba nakreslen\u00edm diagramu <\/h3>\n \t\t \t

Procesn\u00e1 mapa je u\u017eito\u010dn\u00e1 vtedy, ke\u010f jej \u013eudia rozumej\u00fa, s\u00fa jasn\u00e9 roly a n\u00e1vrh nadv\u00e4zuje na re\u00e1lne rozhodovanie, d\u00e1ta a syst\u00e9my<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Pr\u00ednos nemo\u017eno poctivo garantova\u0165 bez zavedenia <\/h3>\n \t\t \t

\u010cas, kvalita alebo n\u00e1klady sa m\u00f4\u017eu zlep\u0161i\u0165 a\u017e v\u010faka rozhodnutiam, implement\u00e1cii a priebe\u017en\u00e9mu riadeniu na strane klienta<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Kvalitn\u00e1 anal\u00fdza potrebuje pr\u00edstup k realite <\/h3>\n \t\t \t

Spolupr\u00e1ca vy\u017eaduje primeran\u00fa dostupnos\u0165 \u013eud\u00ed, dokumentov, d\u00e1t a ochotu otvorene pomenova\u0165 rozdiel medzi form\u00e1lnym postupom a praxou<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPozrie\u0165 cenov\u00fd r\u00e1mec<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 Odborn\u00e9 z\u00e1zemie<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Marketingov\u00e9 a PR poradenstvo prep\u00e1ja hodnotu zna\u010dky, \u013eudsk\u00e9 vn\u00edmanie, obchodn\u00fd kontext a reputa\u010dn\u00fd dopad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Pepax pristupuje ku komunik\u00e1cii ako k s\u00fa\u010dasti fungovania organiz\u00e1cie. Potrebujeme rozumie\u0165 tomu, \u010do firma pon\u00faka, \u010do dok\u00e1\u017ee naplni\u0165 a ako jej komunik\u00e1ciu vn\u00edmaj\u00fa \u013eudia v r\u00f4znych rol\u00e1ch<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Business a procesn\u00e1 anal\u00fdza<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Pomenovanie \u00fa\u010delu, hran\u00edc, pr\u00ed\u010din, po\u017eiadaviek a v\u00e4zieb medzi procesmi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Roly a organiza\u010dn\u00fd kontext<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Porozumenie zodpovednosti, spolupr\u00e1ci, rozhodovac\u00edm pr\u00e1vomociam a re\u00e1lnej kapacite \u013eud\u00ed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

D\u00e1ta, KPI a technol\u00f3gie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Prepojenie merania, informa\u010dn\u00fdch potrieb a syst\u00e9movej podpory s cie\u013eov\u00fdm sp\u00f4sobom pr\u00e1ce<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Zmena a adopcia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Pr\u00e1ca s komunik\u00e1ciou, sp\u00e4tnou v\u00e4zbou a podmienkami, ktor\u00e9 umo\u017e\u0148uj\u00fa pou\u017e\u00edva\u0165 nov\u00fd proces v praxi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Strategick\u00fd a z\u00e1kazn\u00edcky dopad<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Posudzovanie procesu pod\u013ea hodnoty, ktor\u00fa prin\u00e1\u0161a organiz\u00e1cii a jej intern\u00fdm alebo extern\u00fdm z\u00e1kazn\u00edkom<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPozrie\u0165 odbornos\u0165 spolo\u010dnosti<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Strategick\u00fd\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 S\u00favisiace cesty<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Procesn\u00e9 riadenie prirodzene nadv\u00e4zuje na anal\u00fdzu, strat\u00e9giu a riadenie zmeny<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Coaching and mentoring <\/h3>\n \t\t \t

Preh\u013ead slu\u017eieb zalo\u017een\u00fdch na individu\u00e1lnom alebo firemnom rozvoji cez vz\u0165ah.<\/p>\n

\n
\n \n <\/path><\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Corporate mentoring <\/h3>\n \t\t \t

Sk\u00fasenostn\u00e9 vedenie a akt\u00edvny prenos know-how do firmy.<\/p>\n

\n
\n \n <\/path><\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Strategick\u00e9 poradenstvo <\/h3>\n \t\t \t

Partner pre rozhodovanie vrcholov\u00e9ho mana\u017ementu, ke\u010f je potrebn\u00fd aj odborn\u00fd vstup.<\/p>\n

\n
\n \n <\/path><\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Consultation <\/h3>\n \t\t \t

\u00davodn\u00fd rozhovor pom\u00f4\u017ee overi\u0165, \u010di je pre va\u0161u situ\u00e1ciu vhodn\u00fd kou\u010ding, mentoring alebo in\u00e1 forma spolupr\u00e1ce.<\/p>\n

\n
\n \n <\/path><\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Price list <\/h3>\n \t\t \t

Vysvetlenie cenov\u00fdch hlad\u00edn jednorazov\u00fdch slu\u017eieb, mesa\u010dnej podpory a pr\u00edstupu do kni\u017enice.<\/p>\n

\n
\n \n <\/path><\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n \n\n
\n
\n
\n \"\" <\/div>\n <\/div>\n
\n

\n Odbornos\u0165 spolo\u010dnosti <\/h3>\n \t\t \t

Sp\u00f4sob, ak\u00fdm Pepax prep\u00e1ja \u013eudsk\u00e9 porozumenie, \u0161trukt\u00faru, komunik\u00e1ciu a praktick\u00e9 rozhodovanie.<\/p>\n

\n
\n \n <\/path><\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\u2014 Naj\u010dastej\u0161ie ot\u00e1zky<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Praktick\u00e9 odpovede pred rozhodnut\u00edm o spolupr\u00e1ci<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n\n \n
\n
\n \n \n \u010co je v\u00fdsledkom strategick\u00e9ho marketingov\u00e9ho a PR poradenstva?<\/span>\n\n \n
\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
\n\n
\n

V\u00fdsledkom m\u00f4\u017ee by\u0165 diagnostika, positioning, hodnotov\u00e1 propoz\u00edcia, architekt\u00fara spr\u00e1v, komunika\u010dn\u00e1 strat\u00e9gia, obsahov\u00fd a PR r\u00e1mec alebo rozhodovacie pravidl\u00e1.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

\n
\n \n \n Je slu\u017eba vhodn\u00e1 aj pre men\u0161iu firmu?<\/span>\n\n \n
\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
\n\n
\n

\u00c1no, ak firma potrebuje spresni\u0165 svoju hodnotu, publikum alebo sp\u00f4sob komunik\u00e1cie. Rozsah m\u00f4\u017ee za\u010da\u0165 ohrani\u010den\u00fdm diagnostick\u00fdm blokom.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

\n
\n \n \n Ak\u00fd je rozdiel medzi marketingov\u00fdm a PR poradenstvom?<\/span>\n\n \n
\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
\n\n
\n

Marketing pracuje najm\u00e4 s hodnotou ponuky, publikom, z\u00e1kazn\u00edckou cestou, obsahom a kan\u00e1lmi. PR vo v\u00e4\u010d\u0161ej miere pracuje s reput\u00e1ciou, d\u00f4veryhodnos\u0165ou a vz\u0165ahmi s m\u00e9diami, partnermi \u010di verejnos\u0165ou.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

\n
\n \n \n Zah\u0155\u0148a slu\u017eba aj tvorbu webu, grafiky alebo spr\u00e1vu soci\u00e1lnych siet\u00ed?<\/span>\n\n \n
\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
\n\n
\n

Nie automaticky. Slu\u017eba je prim\u00e1rne strategick\u00e1 a poradensk\u00e1. Produkcia alebo realiza\u010dn\u00e1 podpora sa zahrnie iba po v\u00fdslovnej dohode.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

\n
\n \n \n Kedy d\u00e1va zmysel mesa\u010dn\u00e1 odborn\u00e1 podpora?<\/span>\n\n \n
\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
\n\n
\n

Ke\u010f firma potrebuje strat\u00e9giu pou\u017e\u00edva\u0165 pri priebe\u017en\u00fdch rozhodnutiach, pravidelne posudzova\u0165 obsah a citliv\u00e9 t\u00e9my alebo koordinova\u0165 komunik\u00e1ciu naprie\u010d rolami.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

\n
\n \n \n Ak\u00fd je rozdiel medzi \u00favodn\u00fdm rozhovorom a platenou slu\u017ebou?<\/span>\n\n \n
\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
\n\n
\n

\u00davodn\u00fd rozhovor trv\u00e1 najviac 30 min\u00fat a sl\u00fa\u017ei iba na z\u00e1kladn\u00e9 pochopenie situ\u00e1cie. Nevznik\u00e1 pri \u0148om n\u00e1vrh hodn\u00f4t ani odborn\u00fd v\u00fdstup. Platen\u00e1 slu\u017eba zah\u0155\u0148a pr\u00edpravu, facilit\u00e1ciu, synt\u00e9zu a dohodnut\u00e9 materi\u00e1ly.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

\n
\n \n \n \u010co znamen\u00e1 minim\u00e1lny platen\u00fd rozsah od 290 \u20ac?<\/span>\n\n \n
\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
\n\n
\n

Najmen\u0161\u00ed odborn\u00fd blok, pri ktorom u\u017e vznik\u00e1 dohodnut\u00e1 pr\u00e1ca alebo v\u00fdstup. \u0160ir\u0161\u00ed program sa nacen\u00ed pod\u013ea rozsahu.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

\n
\n \n \n Ako s\u00favis\u00ed mesa\u010dn\u00e1 podpora a kni\u017enica L2\/L3 so slu\u017ebou?<\/span>\n\n \n
\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
\n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
\n\n
\n

Mesa\u010dn\u00e1 podpora pom\u00e1ha program pou\u017e\u00edva\u0165 a zlep\u0161ova\u0165. L2\/L3 prin\u00e1\u0161aj\u00fa podklady na samostatn\u00fa pr\u00e1cu, nie individu\u00e1lnu implement\u00e1ciu.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Za\u010dnime t\u00fdm, \u010do m\u00e1 va\u0161a komunik\u00e1cia pom\u00f4c\u0165 \u013eu\u010fom pochopi\u0165 a urobi\u0165<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00davodn\u00fd rozhovor trv\u00e1 najviac 30 min\u00fat, je bezplatn\u00fd a sl\u00fa\u017ei na z\u00edskanie z\u00e1kladn\u00fdch inform\u00e1ci\u00ed. Nevznik\u00e1 pri \u0148om odborn\u00fd v\u00fdstup. Po rozhovore bude jasnej\u0161ie, \u010di d\u00e1va zmysel men\u0161\u00ed diagnostick\u00fd blok, ucelen\u00e1 procesn\u00e1 anal\u00fdza alebo viacf\u00e1zov\u00e1 spolupr\u00e1ca<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDohodn\u00fa\u0165 \u00favodn\u00fd rozhovor<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u2014 Strat\u00e9gia, riadenie a poradenstvo Strategick\u00e9 marketingov\u00e9 a PR poradenstvo […]<\/p>\n","protected":false},"author":1,"featured_media":18068,"parent":16438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"pmpro_default_level":"","footnotes":""},"tags":[31,52,62,36,53],"class_list":["post-16480","page","type-page","status-publish","has-post-thumbnail","hentry","tag-komunikacia","tag-marketing","tag-pr","tag-strategia","tag-znacka","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/16480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/comments?post=16480"}],"version-history":[{"count":58,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/16480\/revisions"}],"predecessor-version":[{"id":18096,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/16480\/revisions\/18096"}],"up":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/16438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/media\/18068"}],"wp:attachment":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/media?parent=16480"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/tags?post=16480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}