{"id":16484,"date":"2026-07-24T18:09:00","date_gmt":"2026-07-24T16:09:00","guid":{"rendered":"https:\/\/pepax.sk\/?page_id=16484"},"modified":"2026-10-24T11:41:53","modified_gmt":"2026-10-24T09:41:53","slug":"go-to-market","status":"publish","type":"page","link":"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/go-to-market\/","title":{"rendered":"Product management and go-to-market strategy"},"content":{"rendered":"<div class=\"wp-block-group px-page px-bleed\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<section class=\"wp-block-group px-section px-dark px-head\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-crumbs\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Home<\/span><\/p><\/nav>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group px-split\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-eyebrow wp-block-paragraph\">Strategy, management and consulting<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Product management and go-to-market strategy<\/h1>\n\n\n\n<p class=\"px-lead wp-block-paragraph\">Uve\u010fte produkt na trh tak, aby ho z\u00e1kazn\u00edci k\u00fapili a pou\u017e\u00edvali. Prepoj\u00edme z\u00e1kazn\u00edcky probl\u00e9m, cenu, bal\u00edky, kan\u00e1ly, predaj a meranie do jedn\u00e9ho pl\u00e1nu \u2013 a \u010fal\u0161ie rozhodnutia oprieme o skuto\u010dn\u00e9 spr\u00e1vanie z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<div class=\"wp-block-buttons px-cta-row is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button px-btn-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pepax.sk\/en\/konzultacia\/\">Dohodn\u00fa\u0165 \u00favodn\u00fd rozhovor \u2192<\/a><\/div>\n\n\n\n<div class=\"wp-block-button px-btn-ghost-light\"><a class=\"wp-block-button__link wp-element-button\" href=\"#rozsah\">Vybra\u0165 rozsah<\/a><\/div>\n<\/div>\n\n\n\n<ul class=\"wp-block-list px-ticks\">\n<li>\u00davodn\u00fd rozhovor zdarma<\/li>\n\n\n\n<li>Vstup od 290&nbsp;\u20ac<\/li>\n\n\n\n<li>Pred spusten\u00edm aj po \u0148om<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full px-photo px-photo-43\"><img decoding=\"async\" src=\"https:\/\/pepax.sk\/wp-content\/uploads\/2026\/07\/sluzba-43-produktovy-manazment-a-go-to-market-strategia.webp\" alt=\"Produktov\u00fd t\u00edm pri prepojen\u00ed z\u00e1kazn\u00edckej hodnoty, roadmapy a go-to-market strat\u00e9gie\"\/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"situacie\" class=\"wp-block-group px-section px-sand\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-eyebrow wp-block-paragraph\">Situ\u00e1cie z praxe<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Spozn\u00e1vate sa v niektorej z t\u00fdchto situ\u00e1ci\u00ed?<\/h2>\n\n\n\n<div class=\"wp-block-group px-grid px-grid-4\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-q wp-block-paragraph\">Produkt je hotov\u00fd, ale pred\u00e1va sa pomaly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1kazn\u00edci ho sk\u00fasia, no nek\u00fapia, alebo po p\u00e1r mesiacoch od\u00eddu.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group px-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-q wp-block-paragraph\">V\u00fdvoj rob\u00ed to, \u010do si pr\u00e1ve niekto vyp\u00fdta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roadmapa sa men\u00ed pod\u013ea najhlasnej\u0161ieho z\u00e1kazn\u00edka a priority nikto nevie zd\u00f4vodni\u0165.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group px-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-q wp-block-paragraph\">Nevieme, ak\u00fa cenu a bal\u00edky nastavi\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cenn\u00edk je zlo\u017eit\u00fd, z\u00e1kazn\u00edk mu nerozumie a obchod ho pri ka\u017edej ponuke upravuje.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group px-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-q wp-block-paragraph\">Produkt, marketing a obchod hovoria ka\u017ed\u00fd nie\u010do in\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u00fdba spolo\u010dn\u00fd obraz z\u00e1kazn\u00edka, hodnoty a s\u013eubu, ktor\u00fd produkt naozaj spln\u00ed.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"px-punch wp-block-paragraph\">Ka\u017ed\u00fd mesiac so slab\u00fdm predajom plat\u00edte v\u00fdvoj, ktor\u00fd sa nevracia \u2013 <em>a konkurencia medzit\u00fdm oslovuje va\u0161ich z\u00e1kazn\u00edkov.<\/em><\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"vystupy\" class=\"wp-block-group px-section px-cream\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-eyebrow wp-block-paragraph\">\u010co dostanete<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jasn\u00fd pl\u00e1n, komu, \u010do, za ko\u013eko a akou cestou pred\u00e1va\u0165<\/h2>\n\n\n\n<p class=\"px-lead wp-block-paragraph\">V\u00fdstupy prep\u00e1jaj\u00fa produktov\u00e9 rozhodnutia s praktickou pripravenos\u0165ou firmy na trh.<\/p>\n\n\n\n<ul class=\"wp-block-list px-outs\">\n<li class=\"px-c1\"><strong>Z\u00e1kazn\u00edk a hodnota<\/strong>Komu produkt najviac pom\u00e1ha, ak\u00fd probl\u00e9m rie\u0161i a pre\u010do by mal z\u00e1kazn\u00edk zmeni\u0165 to, \u010do rob\u00ed dnes.<\/li>\n\n\n\n<li class=\"px-c3\"><strong>Cena, bal\u00edky a pozicionovanie<\/strong>Zrozumite\u013en\u00fd cenn\u00edk a hlavn\u00e9 spr\u00e1vy, ktor\u00fdm z\u00e1kazn\u00edk rozumie a obchod ich vie obh\u00e1ji\u0165.<\/li>\n\n\n\n<li class=\"px-c5\"><strong>Roadmapa s prioritami<\/strong>\u010co v\u00fdvoj rob\u00ed teraz, \u010do nesk\u00f4r a pre\u010do \u2013 pod\u013ea hodnoty, d\u00f4kazov a n\u00e1ro\u010dnosti.<\/li>\n\n\n\n<li class=\"px-c6\"><strong>Launch pl\u00e1n a metriky<\/strong>Kan\u00e1ly, roly, pripravenos\u0165 na spustenie a merania aktiv\u00e1cie, pou\u017e\u00edvania a odchodov z\u00e1kazn\u00edkov.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"pripad\" class=\"wp-block-group px-section px-sand\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-eyebrow wp-block-paragraph\">Z praxe<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zo 40 na 130 platiacich z\u00e1kazn\u00edkov za pol roka<\/h2>\n\n\n\n<div class=\"wp-block-group px-grid px-grid-3 px-case\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Situ\u00e1cia<\/h3>\n\n\n\n<p class=\"px-label wp-block-paragraph\">Slovensk\u00e1 pobo\u010dka zahrani\u010dnej softv\u00e9rovej firmy \u00b7 30 zamestnancov<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aplik\u00e1cia na pl\u00e1novanie zmien a doch\u00e1dzku pre re\u0161taur\u00e1cie a hotely mala 9 mesiacov po spusten\u00ed len 40 platiacich z\u00e1kazn\u00edkov. Na platen\u00fa verziu prech\u00e1dzalo 6 % sk\u00fa\u0161obn\u00fdch \u00fa\u010dtov a polovica z\u00e1kazn\u00edkov odi\u0161la do troch mesiacov. V\u00fdvoj prid\u00e1val funkcie pod\u013ea toho, kto sa ozval najhlasnej\u0161ie.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group px-card\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">\u010co sme urobili<\/h3>\n\n\n\n<p class=\"px-label wp-block-paragraph\">Rozsah Projekt, 6 t\u00fd\u017ed\u0148ov<\/p>\n\n\n\n<ul class=\"wp-block-list px-checks\">\n<li>Rozhovory s 15 prev\u00e1dzkarmi, akt\u00edvnymi aj od\u00edden\u00fdmi, a anal\u00fdza d\u00e1t o pou\u017e\u00edvan\u00ed<\/li>\n\n\n\n<li>Z\u00fa\u017eenie segmentu na re\u0161taur\u00e1cie s 10 \u2013 40 zamestnancami<\/li>\n\n\n\n<li>Cenn\u00edk z 3 bal\u00edkov na 2 s cenou pod\u013ea po\u010dtu zamestnancov<\/li>\n\n\n\n<li>Onboarding s pomocou do 1 d\u0148a, roadmapa na 3 priority a predaj cez partnera \u2013 dod\u00e1vate\u013ea pokladni\u010dn\u00fdch syst\u00e9mov<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group px-card px-case-result\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">V\u00fdsledok za 6 mesiacov<\/h3>\n\n\n\n<ul class=\"wp-block-list px-checks\">\n<li>Prechod zo sk\u00fa\u0161obnej na platen\u00fa verziu 18 % namiesto 6 %<\/li>\n\n\n\n<li>Odchod z\u00e1kazn\u00edkov do 3 mesiacov 15 % namiesto 50 %<\/li>\n\n\n\n<li>130 platiacich z\u00e1kazn\u00edkov namiesto 40<\/li>\n\n\n\n<li>Mesa\u010dn\u00e9 tr\u017eby trojn\u00e1sobn\u00e9<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"rozsah\" class=\"wp-block-group px-section px-cream\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-center\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-eyebrow wp-block-paragraph\">Vyberte si rozsah<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u010dnite diagnostikou alebo cel\u00fdm vstupom na trh<\/h2>\n\n\n\n<p class=\"px-lead wp-block-paragraph\">Postup prisp\u00f4sob\u00edme tomu, \u010di produkt e\u0161te vznik\u00e1, pripravuje sa na spustenie, alebo u\u017e na trhu potrebuje zmenu.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group px-plans\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-plan\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Start<\/h3>\n\n\n\n<p class=\"px-for wp-block-paragraph\">Diagnostika produktu a jeho predaja.<\/p>\n\n\n\n<p class=\"px-price wp-block-paragraph\">from \u20ac290 <small>jednorazovo<\/small><\/p>\n\n\n\n<ul class=\"wp-block-list px-checks\">\n<li>Kde sa z\u00e1kazn\u00edci str\u00e1caj\u00fa<\/li>\n\n\n\n<li>Hlavn\u00e9 predpoklady na overenie<\/li>\n\n\n\n<li>Odpor\u00fa\u010dan\u00fd \u010fal\u0161\u00ed krok<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group px-plan px-feat\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-badge wp-block-paragraph\">Odpor\u00fa\u010dame<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Projekt<\/h3>\n\n\n\n<p class=\"px-for wp-block-paragraph\">Produktov\u00e1 a go-to-market strat\u00e9gia.<\/p>\n\n\n\n<p class=\"px-price wp-block-paragraph\">tailor-made <small>pod\u013ea rozsahu<\/small><\/p>\n\n\n\n<ul class=\"wp-block-list px-checks\">\n<li>Z\u00e1kazn\u00edcke rozhovory a d\u00e1ta<\/li>\n\n\n\n<li>Segment, cena, bal\u00edky a spr\u00e1vy<\/li>\n\n\n\n<li>Roadmapa, launch pl\u00e1n a metriky<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group px-plan\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Podpora<\/h3>\n\n\n\n<p class=\"px-for wp-block-paragraph\">Produktov\u00e9 review po spusten\u00ed.<\/p>\n\n\n\n<p class=\"px-price wp-block-paragraph\">mesa\u010dne <small>dohodnut\u00e1 kapacita<\/small><\/p>\n\n\n\n<ul class=\"wp-block-list px-checks\">\n<li>Pravideln\u00e9 review metr\u00edk a roadmapy<\/li>\n\n\n\n<li>Cenov\u00e9 a obsahov\u00e9 experimenty<\/li>\n\n\n\n<li>Korekcie pod\u013ea spr\u00e1vania z\u00e1kazn\u00edkov<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"px-note px-center wp-block-paragraph\">Presn\u00fa cenu potvrd\u00edme p\u00edsomne po \u00favodnom rozhovore. Ceny s\u00fa kone\u010dn\u00e9, Pepax nie je platite\u013eom DPH. Pr\u00e1ca nad dohodnut\u00fd r\u00e1mec len s va\u0161\u00edm s\u00fahlasom. <a href=\"https:\/\/pepax.sk\/en\/cennik\/\">View the full price list<\/a><\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"proces\" class=\"wp-block-group px-section px-dark\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-wrap px-split\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-eyebrow wp-block-paragraph\">How it works<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Od z\u00e1kazn\u00edckeho d\u00f4kazu k spusteniu, ktor\u00e9 funguje<\/h2>\n\n\n\n<div class=\"wp-block-group px-steps\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-step\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-n wp-block-paragraph\">1<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-when wp-block-paragraph\">Do 30 min\u00fat \u00b7 zdarma<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Introductory interview<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zist\u00edme, v akej f\u00e1ze je produkt a ak\u00e9 rozhodnutie je dnes najd\u00f4le\u017eitej\u0161ie.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group px-step\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-n wp-block-paragraph\">2<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-when wp-block-paragraph\">Pred za\u010dat\u00edm<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1vrh rozsahu a ceny<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u00edsomne dostanete cie\u013e, v\u00fdstupy, term\u00edny a cenu. Za\u010d\u00edname po va\u0161om s\u00fahlase.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group px-step\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-n wp-block-paragraph\">3<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-when wp-block-paragraph\">Prv\u00e9 t\u00fd\u017edne<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Z\u00e1kazn\u00edk a d\u00e1ta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhovory so z\u00e1kazn\u00edkmi, anal\u00fdza pou\u017e\u00edvania, konkurencia a predpoklady, ktor\u00e9 treba overi\u0165.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group px-step\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-n wp-block-paragraph\">4<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-when wp-block-paragraph\">Pod\u013ea pl\u00e1nu<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rozhodnutia a spustenie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Segment, cena, bal\u00edky, roadmapa a launch pl\u00e1n \u2013 potom meranie a korekcie pod\u013ea reality.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full px-photo px-photo-34\"><img decoding=\"async\" src=\"https:\/\/pepax.sk\/wp-content\/uploads\/2026\/07\/produktova-roadmapa-a-uvedenie-na-trh.webp\" alt=\"Produktov\u00fd t\u00edm pri prioritiz\u00e1cii roadmapy a kontrole pripravenosti uvedenia produktu na trh\"\/><\/figure>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"otazky\" class=\"wp-block-group px-section px-sand\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-eyebrow wp-block-paragraph\">Frequently asked questions<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010co sa n\u00e1s p\u00fdtate pred objedn\u00e1vkou<\/h2>\n\n\n\n<div class=\"wp-block-group px-faq px-faq-1\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What is the difference between product management and go-to-market strategy?<\/summary>\n<p class=\"wp-block-paragraph\">Product management determines the customer, problem, value, priorities, and product development. Go-to-market strategy determines price, positioning, distribution, sales, communication, and support for market entry.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Can you also help with pricing and packages?<\/summary>\n<p class=\"wp-block-paragraph\">\u00c1no. Posudzujeme hodnotu pre z\u00e1kazn\u00edka, segment, obchodn\u00fd model, n\u00e1klady a distrib\u00faciu. Da\u0148ov\u00e9 ani regulovan\u00e9 finan\u010dn\u00e9 poradenstvo neposkytujeme.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Rob\u00edte aj kampane?<\/summary>\n<p class=\"wp-block-paragraph\">Strat\u00e9gia ur\u010d\u00ed publikum, spr\u00e1vy, kan\u00e1ly, obsah a meranie. Produkciu a spr\u00e1vu kampan\u00ed dohodneme osobitne alebo ich odovzd\u00e1me va\u0161ej agent\u00fare.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>M\u00f4\u017ee spolupr\u00e1ca pokra\u010dova\u0165 po spusten\u00ed?<\/summary>\n<p class=\"wp-block-paragraph\">\u00c1no. Mesa\u010dn\u00e1 podpora pokr\u00fdva roadmapu, z\u00e1kazn\u00edcke d\u00f4kazy, ceny, metriky, experimenty a korekcie po spusten\u00ed.<\/p>\n<\/details>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"konzultacia\" class=\"wp-block-group px-section px-dark px-final\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-wrap px-center\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-eyebrow wp-block-paragraph\">First step<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Let&#039;s start with who the product is created for and what decision is most important today<\/h2>\n\n\n\n<p class=\"px-lead wp-block-paragraph\">\u00davodn\u00fd rozhovor trv\u00e1 najviac 30 min\u00fat a je zdarma. Po \u0148om budete vedie\u0165, \u010di v\u00e1m sta\u010d\u00ed diagnostika, alebo potrebujete cel\u00fd pl\u00e1n vstupu na trh.<\/p>\n\n\n\n<div class=\"wp-block-buttons px-cta-row is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button px-btn-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/pepax.sk\/en\/konzultacia\/\">Dohodn\u00fa\u0165 \u00favodn\u00fd rozhovor \u2192<\/a><\/div>\n\n\n\n<div class=\"wp-block-button px-btn-ghost-light\"><a class=\"wp-block-button__link wp-element-button\" href=\"tel:+421911642601\">+421 911 642 601<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"dalsie-sluzby\" class=\"wp-block-group px-section px-cream px-related\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group px-wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"px-eyebrow wp-block-paragraph\">Strategy, management and consulting<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010eal\u0161ie slu\u017eby v kateg\u00f3rii<\/h2>\n\n\n\n<ul class=\"wp-block-list px-links\">\n<li><a href=\"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/business-analyza\/\">Business analysis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/procesne-riadenie\/\">Process management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/change-management\/\">Change management and transformation management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/strategicke-poradenstvo\/\">Strategic consulting for top management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/trhovy-potencial\/\">Market potential analysis and feasibility study<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/marketing-pr\/\">Strategic marketing and PR consulting<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/strategicke-dokumenty\/\">Legislative and key strategic documents<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/inovacny-manazment\/\">Strategic innovation management and innovation management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/open-innovation\/\">Open innovation and ecosystem management<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/krizova-intervencia\/\">Crisis intervention and rapid solutions to acute problems<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"px-note wp-block-paragraph\"><a href=\"https:\/\/pepax.sk\/en\/sluzby\/strategia-poradenstvo\/\">Preh\u013ead kateg\u00f3rie Strat\u00e9gia, riadenie a poradenstvo \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<a class=\"px-mcta\" href=\"https:\/\/pepax.sk\/en\/konzultacia\/\">Dohodn\u00fa\u0165 \u00favodn\u00fd rozhovor \u2192<\/a>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gia, riadenie a poradenstvo Produktov\u00fd mana\u017ement a go-to-market strat\u00e9gia Uve\u010fte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18257,"parent":16438,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"pmpro_default_level":"","footnotes":""},"tags":[60,52,30,69,36],"class_list":["post-16484","page","type-page","status-publish","has-post-thumbnail","hentry","tag-inovacie","tag-marketing","tag-pre-firmy","tag-produktovy-manazment","tag-strategia","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/16484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/comments?post=16484"}],"version-history":[{"count":15,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/16484\/revisions"}],"predecessor-version":[{"id":21550,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/16484\/revisions\/21550"}],"up":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/16438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/media\/18257"}],"wp:attachment":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/media?parent=16484"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/tags?post=16484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}