{"id":16508,"date":"2026-07-24T18:16:49","date_gmt":"2026-07-24T16:16:49","guid":{"rendered":"https:\/\/pepax.sk\/?page_id=16508"},"modified":"2026-08-17T12:05:15","modified_gmt":"2026-08-17T10:05:15","slug":"krizova-komunikacia","status":"publish","type":"page","link":"https:\/\/pepax.sk\/en\/sluzby\/facilitacia-timy\/krizova-komunikacia\/","title":{"rendered":"Crisis communication and reputation management"},"content":{"rendered":"
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\u2014 Facilit\u00e1cia, t\u00edmov\u00e1 pr\u00e1ca a komunik\u00e1cia<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Crisis communication and reputation management\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pom\u00e1hame organiz\u00e1ci\u00e1m pripravi\u0165 sa na reputa\u010dne citliv\u00e9 situ\u00e1cie, zorientova\u0165 sa v prv\u00fdch hodin\u00e1ch kr\u00edzy a komunikova\u0165 pravdivo, zrozumite\u013ene a koordinovane. Prep\u00e1jame fakty, rozhodovanie, intern\u00fa komunik\u00e1ciu, m\u00e9di\u00e1 a potreby zainteresovan\u00fdch str\u00e1n tak, aby organiz\u00e1cia chr\u00e1nila d\u00f4veru bez zatajovania reality alebo un\u00e1hlen\u00fdch vyhl\u00e1sen\u00ed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDohodn\u00fa\u0165 \u00favodn\u00fd rozhovor<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tAko spolupr\u00e1ca prebieha<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u2014 Situ\u00e1cia klienta a \u0161ir\u0161ie s\u00favislosti<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V kr\u00edze potrebuje organiz\u00e1cia r\u00fdchlos\u0165, ale e\u0161te viac potrebuje spolo\u010dn\u00fd obraz reality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reputa\u010dne citliv\u00e1 situ\u00e1cia m\u00f4\u017ee vznikn\u00fa\u0165 n\u00e1hle alebo sa rozv\u00edja\u0165 postupne. Objav\u00ed sa incident, s\u0165a\u017enos\u0165, \u00fanik inform\u00e1ci\u00ed, produktov\u00e9 zlyhanie, person\u00e1lny konflikt alebo verejn\u00e1 ot\u00e1zka, na ktor\u00fa organiz\u00e1cia e\u0161te nem\u00e1 pripraven\u00fa odpove\u010f. K\u00fdm sa overuj\u00fa fakty, zamestnanci, z\u00e1kazn\u00edci, partneri, m\u00e9di\u00e1 alebo verejnos\u0165 si u\u017e vytv\u00e1raj\u00fa vlastn\u00e9 vysvetlenie.<\/p>

Najv\u00e4\u010d\u0161ie komunika\u010dn\u00e9 riziko \u010dasto nevznik\u00e1 iba zo samotnej udalosti, ale z nekoordinovan\u00fdch reakci\u00ed. Kr\u00edzov\u00e1 komunik\u00e1cia potrebuje jasn\u00e9 riadenie, overite\u013en\u00e9 fakty, primeran\u00fa transparentnos\u0165 a schopnos\u0165 poveda\u0165 aj to, \u010do zatia\u013e organiz\u00e1cia nevie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Fakty a neistota<\/h3>

Organiz\u00e1cia potrebuje rozl\u00ed\u0161i\u0165, \u010do je potvrden\u00e9, \u010do sa preveruje a \u010do je iba predpoklad. D\u00f4veryhodn\u00e1 komunik\u00e1cia nevyp\u013a\u0148a informa\u010dn\u00e9 medzery dojmami.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u010cas a poradie krokov<\/h3>

Prv\u00e9 vyjadrenie nemus\u00ed obsahova\u0165 v\u0161etky odpovede. Mus\u00ed v\u0161ak pr\u00eds\u0165 v primeranom \u010dase a vysvetli\u0165, kedy mo\u017eno o\u010dak\u00e1va\u0165 \u010fal\u0161ie inform\u00e1cie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Roly a rozhodovanie<\/h3>

Kr\u00edzov\u00fd t\u00edm potrebuje vedie\u0165, kto zhroma\u017e\u010fuje fakty, kto schva\u013euje stanovisko a kto komunikuje dovn\u00fatra aj navonok.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Zainteresovan\u00e9 strany<\/h3>

Zamestnanci, z\u00e1kazn\u00edci, partneri, regul\u00e1tori, m\u00e9di\u00e1 a komunita maj\u00fa rozdielne ot\u00e1zky a potrebuj\u00fa primeran\u00fd kontext.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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T\u00f3n a d\u00f4veryhodnos\u0165<\/h3>

Komunik\u00e1cia m\u00e1 by\u0165 vecn\u00e1, \u013eudsk\u00e1 a primeran\u00e1 dopadu situ\u00e1cie. Obrann\u00fd t\u00f3n alebo z\u013eah\u010dovanie m\u00f4\u017eu d\u00f4veru \u010falej oslabova\u0165.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Dlhodob\u00e1 reput\u00e1cia<\/h3>

D\u00f4vera sa obnovuje t\u00fdm, ako organiz\u00e1cia vysvetl\u00ed pr\u00ed\u010diny, prijme zodpovednos\u0165, uskuto\u010dn\u00ed n\u00e1pravu a preuk\u00e1\u017ee pou\u010denie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2014 Pre koho a kedy je slu\u017eba vhodn\u00e1<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pre organiz\u00e1cie, ktor\u00e9 chc\u00fa komunikova\u0165 pripraveno, koordinovane a pravdivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Slu\u017eba je vhodn\u00e1 pre firmy, organiz\u00e1cie a vedenia, ktor\u00e9 potrebuj\u00fa pripravi\u0165 kr\u00edzov\u00fd komunika\u010dn\u00fd r\u00e1mec, zvl\u00e1dnu\u0165 konkr\u00e9tnu reputa\u010dne citliv\u00fa situ\u00e1ciu alebo obnovi\u0165 d\u00f4veru po udalosti<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tOveri\u0165 vhodn\u00fd form\u00e1t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n Organiz\u00e1cia pred mo\u017enou kr\u00edzou <\/h3>\n \t\t \t

Potrebuje identifikova\u0165 scen\u00e1re, rozdeli\u0165 roly, pripravi\u0165 schva\u013eovanie a z\u00e1kladn\u00e9 materi\u00e1ly sk\u00f4r, ne\u017e bude rozhodova\u0165 pod tlakom<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n Vedenie pri vznikaj\u00facom incidente <\/h3>\n \t\t \t

M\u00e1 prv\u00e9 inform\u00e1cie, no e\u0161te nie \u00fapln\u00fd obraz. Potrebuje ur\u010di\u0165 komunika\u010dn\u00fd r\u00e1mec, prv\u00e9 vyjadrenie a \u010fal\u0161\u00ed informa\u010dn\u00fd rytmus<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n Firma pod medi\u00e1lnym alebo verejn\u00fdm tlakom <\/h3>\n \t\t \t

\u010cel\u00ed ot\u00e1zkam m\u00e9di\u00ed alebo verejnej kritike a potrebuje zos\u00faladi\u0165 fakty, hovorcov, kan\u00e1ly a reakcie<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n Organiz\u00e1cia pri internom reputa\u010dnom probl\u00e9me <\/h3>\n \t\t \t

Rie\u0161i person\u00e1lnu udalos\u0165, konflikt vo veden\u00ed alebo etick\u00e9 zlyhanie, ktor\u00e9 potrebuje d\u00f4veryhodne vysvetli\u0165 zamestnancom<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n Firma po produktovom alebo prev\u00e1dzkovom zlyhan\u00ed <\/h3>\n \t\t \t

Potrebuje komunikova\u0165 dopad, ochrann\u00e9 opatrenia, n\u00e1pravu a \u010fal\u0161\u00ed postup z\u00e1kazn\u00edkom, partnerom alebo verejnosti<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n Organiz\u00e1cia po odznen\u00ed ak\u00fatnej f\u00e1zy <\/h3>\n \t\t \t

Chce vyhodnoti\u0165 priebeh, opravi\u0165 slabiny, obnovi\u0165 vz\u0165ahy a pripravi\u0165 sa na \u010fal\u0161ie situ\u00e1cie<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2014 Hodnota a mo\u017en\u00fd posun<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dobr\u00e1 kr\u00edzov\u00e1 komunik\u00e1cia nevytv\u00e1ra il\u00faziu kontroly, ale zrozumite\u013en\u00fd a d\u00f4veryhodn\u00fd postup<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Slu\u017eba pom\u00e1ha zn\u00ed\u017ei\u0165 komunika\u010dn\u00fd chaos, zos\u00faladi\u0165 rozhodovanie a vytvori\u0165 primeran\u00fa odpove\u010f na ot\u00e1zky \u013eud\u00ed, ktor\u00fdch sa situ\u00e1cia t\u00fdka. V\u00fdsledok z\u00e1vis\u00ed od dostupn\u00fdch faktov, rozhodnut\u00ed vedenia a re\u00e1lnych n\u00e1pravn\u00fdch krokov<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPozrie\u0165 v\u0161etky slu\u017eby<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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R\u00fdchlej\u0161ia orient\u00e1cia v situ\u00e1cii<\/h3>

Vedenie z\u00edska jasnej\u0161\u00ed preh\u013ead o tom, \u010do treba potvrdi\u0165, komu komunikova\u0165 a ktor\u00e9 rozhodnutia nemo\u017eno odklada\u0165.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Jednotnej\u0161\u00ed obraz faktov a stanov\u00edsk<\/h3>

Kr\u00edzov\u00fd t\u00edm pracuje s rovnak\u00fdmi potvrden\u00fdmi inform\u00e1ciami a zni\u017euje riziko protichodn\u00fdch vyjadren\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Zrozumite\u013enej\u0161ie posolstv\u00e1 pre r\u00f4zne publik\u00e1<\/h3>

K\u013e\u00fa\u010dov\u00e9 inform\u00e1cie sa prisp\u00f4sobia potreb\u00e1m zamestnancov, z\u00e1kazn\u00edkov, partnerov, m\u00e9di\u00ed alebo regul\u00e1torov bez zmeny podstaty faktov.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Primeranej\u0161ia transparentnos\u0165<\/h3>

Organiz\u00e1cia m\u00f4\u017ee komunikova\u0165 otvorene aj vtedy, ke\u010f e\u0161te nem\u00e1 v\u0161etky odpovede, a z\u00e1rove\u0148 re\u0161pektova\u0165 opr\u00e1vnen\u00e9 hranice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pokojnej\u0161ie vystupovanie vedenia a hovorcov<\/h3>

Pr\u00edprava ot\u00e1zok, odpoved\u00ed a hran\u00edc pom\u00e1ha hovori\u0165 vecne, bez improvizovan\u00fdch s\u013eubov, \u00fatokov alebo z\u013eah\u010dovania.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Lep\u0161\u00ed z\u00e1klad pre obnovu d\u00f4very<\/h3>

Komunik\u00e1cia sa prep\u00e1ja s n\u00e1pravn\u00fdmi krokmi, zodpovednos\u0165ou a n\u00e1sledn\u00fdm vysvetlen\u00edm, aby sa reput\u00e1cia neopravovala iba slovami.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2014 Mo\u017en\u00e9 odborn\u00e9 v\u00fdstupy<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u00fdstupy pripraven\u00e9 na rozhodovanie, komunik\u00e1ciu a n\u00e1sledn\u00fa obnovu d\u00f4very<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Konkr\u00e9tne v\u00fdstupy sa volia pod\u013ea f\u00e1zy a charakteru situ\u00e1cie. V ak\u00fatnej kr\u00edze m\u00f4\u017ee by\u0165 prioritou kr\u00e1tke stanovisko a rozhodovacia mapa; pri pr\u00edprave alebo obnove reput\u00e1cie m\u00e1 zmysel podrobnej\u0161\u00ed pl\u00e1n, scen\u00e1re a tr\u00e9ning<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n Mapa incidentu, riz\u00edk a prior\u00edt <\/h3>\n \t\t \t

Zhrnutie potvrden\u00fdch faktov, neist\u00f4t, mo\u017en\u00fdch dopadov, citliv\u00fdch bodov a prv\u00fdch rozhodnut\u00ed potrebn\u00fdch pre komunik\u00e1ciu<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n Kr\u00edzov\u00fd komunika\u010dn\u00fd pl\u00e1n alebo playbook <\/h3>\n \t\t \t

Pracovn\u00fd r\u00e1mec pre scen\u00e1re, roly, schva\u013eovanie, kontakty, kan\u00e1ly, eskal\u00e1ciu a rytmus aktualiz\u00e1ci\u00ed<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n K\u013e\u00fa\u010dov\u00e9 posolstv\u00e1, holding statement a Q&A <\/h3>\n \t\t \t

Formul\u00e1cie pre prv\u00e9 vyjadrenie, odpovede na ot\u00e1zky, intern\u00e9 ozn\u00e1menie, web, m\u00e9di\u00e1 alebo \u010fal\u0161ie kan\u00e1ly<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n Mapa zainteresovan\u00fdch str\u00e1n a kan\u00e1lov <\/h3>\n \t\t \t

Preh\u013ead skup\u00edn, ich ot\u00e1zok, vhodn\u00e9ho poradia komunik\u00e1cie a zodpovednosti za jednotliv\u00e9 kontakty<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n Briefing alebo tr\u00e9ning hovorcov a vedenia <\/h3>\n \t\t \t

Pr\u00edprava na rozhovor, vyjadrenie, n\u00e1ro\u010dn\u00e9 ot\u00e1zky alebo intern\u00e9 stretnutie vr\u00e1tane sp\u00e4tnej v\u00e4zby<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n Postkr\u00edzov\u00e9 vyhodnotenie a pl\u00e1n obnovy <\/h3>\n \t\t \t

Zhrnutie priebehu, slab\u00edn, n\u00e1pravn\u00fdch opatren\u00ed, vz\u0165ahov\u00fdch prior\u00edt a krokov na posilnenie d\u00f4very<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2014 Ako spolupr\u00e1ca prebieha<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Od prv\u00e9ho zmapovania k riadenej komunik\u00e1cii a obnoveniu d\u00f4very<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nie ka\u017ed\u00e9 zadanie potrebuje v\u0161etky f\u00e1zy v rovnakej h\u013abke. Rozsah prisp\u00f4sob\u00edme v\u00fdznamu procesu, dostupn\u00fdm podkladom a rozhodnutiam, ktor\u00e9 maj\u00fa na v\u00fdstup nadviaza\u0165<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n 1. \u00davodn\u00fd rozhovor do 30 min\u00fat <\/h3>\n \t\t \t

Bezplatne z\u00edskame z\u00e1kladn\u00e9 inform\u00e1cie. Pri tomto rozhovore nevznik\u00e1 odborn\u00e1 anal\u00fdza, odpor\u00fa\u010danie ani p\u00edsomn\u00fd v\u00fdstup<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n 2. Faktick\u00e9 zmapovanie a tri\u00e1\u017e <\/h3>\n \t\t \t

Zhroma\u017ed\u00edme fakty, otvoren\u00e9 ot\u00e1zky, \u010dasov\u00fa os, dotknut\u00e9 skupiny, existuj\u00face vyjadrenia a rozhodovacie obmedzenia<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n 3. Kr\u00edzov\u00fd r\u00e1mec, roly a priority <\/h3>\n \t\t \t

Ur\u010d\u00edme cie\u013e, zodpovednosti, schva\u013eovanie, hovorcov, poradie publ\u00edk a hranice pravdivej komunik\u00e1cie<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n 4. Posolstv\u00e1, scen\u00e1re a materi\u00e1ly <\/h3>\n \t\t \t

Priprav\u00edme alebo uprav\u00edme stanovisko, Q&A, intern\u00e9 ozn\u00e1menie, podklady pre hovorcov a varianty reakcie<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n 5. Podpora realiz\u00e1cie a korekcie <\/h3>\n \t\t \t

Pod\u013ea dohody poskytujeme odborn\u00e9 zrkadlo pri vyjadreniach, porad\u00e1ch kr\u00edzov\u00e9ho t\u00edmu a nov\u00fdch potvrden\u00fdch faktoch<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n 6. Vyhodnotenie a obnova d\u00f4very <\/h3>\n \t\t \t

Po ak\u00fatnej f\u00e1ze vyhodnot\u00edme rozhodnutia, komunika\u010dn\u00e9 medzery, n\u00e1pravn\u00e9 kroky a \u010fal\u0161\u00ed vz\u0165ahov\u00fd pl\u00e1n<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Moduly slu\u017eby sa skladaj\u00fa pod\u013ea f\u00e1zy kr\u00edzy, publika a rozhodovac\u00edch potrieb<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Organiz\u00e1cia pred kr\u00edzou potrebuje in\u00e9 moduly ne\u017e organiz\u00e1cia uprostred medi\u00e1lneho tlaku alebo po skon\u010den\u00ed incidentu. Vyber\u00e1me iba \u010dasti, ktor\u00e9 zodpovedaj\u00fa situ\u00e1cii, dostupn\u00fdm faktom a re\u00e1lnej schopnosti uskuto\u010dni\u0165 s\u013e\u00faben\u00e9 kroky<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Audit pripravenosti na kr\u00edzov\u00fa komunik\u00e1ciu<\/h3>

Ukazuje, \u010di m\u00e1 organiz\u00e1cia zrozumite\u013en\u00e9 roly, kontakty, schva\u013eovanie, scen\u00e1re a kan\u00e1ly.<\/p>

Obsahuje:<\/strong>\u00a0rozhovory, kontrolu pl\u00e1nov, mapovanie rozhodovac\u00edch miest, identifik\u00e1ciu medzier a odpor\u00fa\u010danie prior\u00edt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pr\u00edprava hovorcov a vedenia<\/h3>

Pom\u00e1ha komunikova\u0165 pokojne, presne a v dohodnut\u00fdch hraniciach.<\/p>

Obsahuje:<\/strong>\u00a0briefing, simulovan\u00e9 ot\u00e1zky, n\u00e1cvik odpoved\u00ed, pr\u00e1cu s t\u00f3nom, hranice a sp\u00e4tn\u00fa v\u00e4zbu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Kr\u00edzov\u00e9 scen\u00e1re a komunika\u010dn\u00fd playbook<\/h3>

Zni\u017euje mno\u017estvo rozhodnut\u00ed, ktor\u00e9 mus\u00ed organiz\u00e1cia robi\u0165 a\u017e pod tlakom.<\/p>

Obsahuje:<\/strong>\u00a0scen\u00e1re, \u00farovne z\u00e1va\u017enosti, eskala\u010dn\u00e9 pravidl\u00e1, komunika\u010dn\u00e9 kroky, kontaktn\u00fa maticu a \u0161abl\u00f3ny.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Intern\u00e1 kr\u00edzov\u00e1 komunik\u00e1cia<\/h3>

Chr\u00e1ni d\u00f4veru vo vn\u00fatri organiz\u00e1cie a zni\u017euje priestor pre f\u00e1my a protichodn\u00e9 pokyny.<\/p>

Obsahuje:<\/strong>\u00a0poradie informovania, ozn\u00e1menia, Q&A, brief pre ved\u00facich, sp\u00e4tn\u00fa v\u00e4zbu a rytmus aktualiz\u00e1ci\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Kr\u00edzov\u00fd t\u00edm, roly a schva\u013eovanie<\/h3>

Vytv\u00e1ra syst\u00e9m, kto zis\u0165uje fakty, rozhoduje, schva\u013euje a komunikuje.<\/p>

Obsahuje:<\/strong>\u00a0pr\u00e1vomoci, zastupite\u013enos\u0165, RACI, schva\u013eovac\u00ed tok, rytmus por\u00e1d a evidenciu rozhodnut\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Podpora po\u010das akt\u00edvnej kr\u00edzy<\/h3>

Poskytuje priebe\u017en\u00e9 komunika\u010dn\u00e9 zrkadlo pri nov\u00fdch faktoch a ot\u00e1zkach zainteresovan\u00fdch str\u00e1n.<\/p>

Obsahuje:<\/strong>\u00a0konzult\u00e1cie v dohodnutom re\u017eime, review vyjadren\u00ed, \u00fapravu Q&A, podporu por\u00e1d a scen\u00e1re v\u00fdvoja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Architekt\u00fara posolstiev a materi\u00e1ly<\/h3>

Premie\u0148a zlo\u017eit\u00e9 fakty na pravdiv\u00e9 a zrozumite\u013en\u00e9 odpovede pre r\u00f4zne skupiny.<\/p>

Obsahuje:<\/strong>\u00a0k\u013e\u00fa\u010dov\u00e9 posolstv\u00e1, holding statement, Q&A, intern\u00e9 ozn\u00e1menia, webov\u00e9 a medi\u00e1lne podklady.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Postkr\u00edzov\u00e9 vyhodnotenie a reputa\u010dn\u00e1 obnova<\/h3>

Prep\u00e1ja pou\u010denie z udalosti s n\u00e1pravou procesov, vz\u0165ahov a dlhodobej d\u00f4very.<\/p>

Obsahuje:<\/strong>\u00a0komunika\u010dn\u00fd post-mortem, mapu po\u0161koden\u00fdch vz\u0165ahov, priority n\u00e1pravy, n\u00e1sledn\u00fa komunik\u00e1ciu a aktualiz\u00e1ciu playbooku.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Cena vych\u00e1dza z f\u00e1zy kr\u00edzy, naliehavosti, po\u010dtu publ\u00edk a rozsahu zodpovednosti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u00davodn\u00fd rozhovor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sl\u00fa\u017ei na z\u00edskanie z\u00e1kladn\u00fdch inform\u00e1ci\u00ed a overenie vhodnej formy spolupr\u00e1ce. Odborn\u00e1 anal\u00fdza, odpor\u00fa\u010danie ani p\u00edsomn\u00fd v\u00fdstup pri \u0148om nevznikaj\u00fa<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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od 290 \u20ac<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Minim\u00e1lny platen\u00fd rozsah<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Konkr\u00e9tny rozsah m\u00f4\u017ee tvori\u0165 procesn\u00e1 konzult\u00e1cia, \u0161t\u00fadium podkladov, diagnostick\u00fd blok, pracovn\u00fd workshop alebo prv\u00fd dohodnut\u00fd v\u00fdstup.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Konkr\u00e9tnu cenu potvrd\u00edme a\u017e po spresnen\u00ed cie\u013ea, rozsahu, v\u00fdstupov a podmienok realiz\u00e1cie. Pr\u00e1ca nad dohodnut\u00fd r\u00e1mec sa vykon\u00e1va a\u017e po predch\u00e1dzaj\u00facom ods\u00fahlasen\u00ed.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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  1. F\u00e1za situ\u00e1cie<\/strong>\u00a0\u2014 pr\u00edprava, vznikaj\u00faci incident, akt\u00edvna kr\u00edza alebo obnova.<\/li>
  2. Naliehavos\u0165 a reak\u010dn\u00fd re\u017eim<\/strong>\u00a0\u2014 kr\u00e1tky term\u00edn, prioritn\u00fd alebo vopred dohodnut\u00fd pohotovostn\u00fd re\u017eim.<\/li>
  3. Z\u00e1va\u017enos\u0165 a verejn\u00fd dopad<\/strong>\u00a0\u2014 citlivos\u0165, po\u010det dotknut\u00fdch \u013eud\u00ed a regula\u010dn\u00e9 d\u00f4sledky.<\/li>
  4. Po\u010det zainteresovan\u00fdch skup\u00edn<\/strong>\u00a0\u2014 zamestnanci, z\u00e1kazn\u00edci, partneri, m\u00e9di\u00e1, regul\u00e1tori a \u010fal\u0161\u00ed.<\/li>
  5. Dostupnos\u0165 a kvalita faktov<\/strong>\u00a0\u2014 meniace sa alebo protichodn\u00e9 podklady zvy\u0161uj\u00fa potrebu overovania.<\/li>
  6. Po\u010det materi\u00e1lov a jazykov\u00fdch verzi\u00ed<\/strong>\u00a0\u2014 stanovisk\u00e1, Q&A, intern\u00e9 spr\u00e1vy, webov\u00e9 a medi\u00e1lne aktualiz\u00e1cie.<\/li>
  7. Po\u010det hovorcov a rozhodovac\u00edch rol\u00ed<\/strong>\u00a0\u2014 rozsah koordin\u00e1cie a briefingu.<\/li>
  8. Medi\u00e1lny alebo simula\u010dn\u00fd tr\u00e9ning<\/strong>\u00a0\u2014 individu\u00e1lny briefing, n\u00e1cvik alebo cel\u00e1 simul\u00e1cia.<\/li>
  9. D\u013a\u017eka akt\u00edvnej podpory<\/strong>\u00a0\u2014 jednorazov\u00e9 review oproti viacd\u0148ovej alebo viacf\u00e1zovej pr\u00e1ci.<\/li>
  10. Koordin\u00e1cia odborn\u00fdch pr\u00fadov<\/strong>\u00a0\u2014 pr\u00e1vna, bezpe\u010dnostn\u00e1, IT, prev\u00e1dzkov\u00e1 alebo HR agenda.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPozrie\u0165 cel\u00fd cenn\u00edk<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \u2014 Pravideln\u00e1 mesa\u010dn\u00e1 podpora<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Pripravenos\u0165 sa udr\u017eiava pravideln\u00fdm review, n\u00e1cvikom a aktualiz\u00e1ciou podkladov<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Kr\u00edzov\u00fd pl\u00e1n m\u00e1 hodnotu vtedy, ke\u010f zodpoved\u00e1 aktu\u00e1lnym \u013eu\u010fom, kontaktom, rizik\u00e1m a rozhodovac\u00edm pravidl\u00e1m. Mesa\u010dn\u00e1 podpora vytv\u00e1ra dohodnut\u00fd rytmus na aktualiz\u00e1ciu scen\u00e1rov, posudzovanie citliv\u00fdch t\u00e9m a pr\u00edpravu vedenia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPozrie\u0165 v\u0161etky slu\u017eby<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n Reflexia vedenia t\u00edmu <\/h3>\n \t\t \t

    Pravideln\u00fd rozhovor o tom, \u010do sa v t\u00edme men\u00ed, kde vznikaj\u00fa nov\u00e9 rizik\u00e1 a ak\u00fd z\u00e1sah je primeran\u00fd<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n Review t\u00edmov\u00fdch doh\u00f4d <\/h3>\n \t\t \t

    Kontrola, \u010di dohodnut\u00e9 pravidl\u00e1 zost\u00e1vaj\u00fa pou\u017e\u00edvan\u00e9, zrozumite\u013en\u00e9 a f\u00e9rov\u00e9<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n Pr\u00edprava d\u00f4le\u017eit\u00fdch t\u00edmov\u00fdch stretnut\u00ed <\/h3>\n \t\t \t

    Konzult\u00e1cia cie\u013ea, \u0161trukt\u00fary, ot\u00e1zok a riz\u00edk pred poradou, workshopom alebo rozhodovac\u00edm stretnut\u00edm<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n Odborn\u00e9 zrkadlo pri n\u00e1ro\u010dnej situ\u00e1cii <\/h3>\n \t\t \t

    Vecn\u00e1 reflexia komunika\u010dn\u00e9ho probl\u00e9mu, konfliktu, zmeny rol\u00ed alebo rozhodnutia bez preberania zodpovednosti za vedenie t\u00edmu<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \u2014 Rast\u00faca odborn\u00e1 kni\u017enica<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Odborn\u00e1 kni\u017enica ako opora pre pr\u00edpravu a samostatn\u00fa pr\u00e1cu s kr\u00edzovou komunik\u00e1ciou<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Kni\u017enica Pepax sa buduje ako rast\u00faca odborn\u00e1 znalostn\u00e1 b\u00e1za. Pon\u00faka obsahov\u00e9 vrstvy pre samostatn\u00e9 \u0161t\u00fadium a profesion\u00e1lnu pr\u00e1cu; nenahr\u00e1dza individu\u00e1lnu konzult\u00e1ciu ani spracovanie konkr\u00e9tneho klientsk\u00e9ho zadania<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n L2 - H\u013abkov\u00e1 praktick\u00e1 vrstva <\/h3>\n \t\t \t

    Pre \u010dloveka, ktor\u00fd chce t\u00e9mu osobn\u00e9ho rozvoja sprac\u00fava\u0165 aj medzi stretnutiami alebo samostatne.\n

    \n- h\u013abkov\u00e9 texty o hodnot\u00e1ch, rozhodovan\u00ed, hraniciach a kari\u00e9rnych prechodoch,\n
    \n- praktick\u00e9 metodick\u00e9 listy a reflexn\u00e9 ot\u00e1zky,\n
    \n- pr\u00edpadov\u00e9 scen\u00e1re a pracovn\u00e9 n\u00e1vody,\n
    \n- materi\u00e1ly na samostatn\u00e9 \u0161t\u00fadium a priebe\u017en\u00e9 vyhodnocovanie.\n

    \nPre\u010do sa m\u00f4\u017ee oplati\u0165:<\/b> pom\u00e1ha udr\u017ea\u0165 kontakt s t\u00e9mou vlastn\u00fdm tempom a pripravenej\u0161ie vstupova\u0165 do \u010fal\u0161\u00edch rozhodnut\u00ed.<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n L3 - Profesion\u00e1lna vrstva <\/h3>\n \t\t \t

    Pre profesion\u00e1lov, ktor\u00ed s t\u00e9mami rozvoja, rozhodovania alebo kou\u010dovacieho rozhovoru pracuj\u00fa opakovane.\n

    \n- metodiky a rozhodovacie r\u00e1mce,\n
    \n- \u0161abl\u00f3ny kou\u010dovacieho cie\u013ea a pracovn\u00e9ho kontraktu,\n
    \n- checklisty priebe\u017en\u00e9ho a z\u00e1vere\u010dn\u00e9ho vyhodnotenia,\n
    \n- pracovn\u00e9 ot\u00e1zky, etick\u00e9 hranice a r\u00e1mce bezpe\u010dnej pr\u00e1ce.\n

    \nPre\u010do sa m\u00f4\u017ee oplati\u0165: <\/b>zni\u017euje potrebu zaka\u017ed\u00fdm budova\u0165 pracovn\u00fa \u0161trukt\u00faru od za\u010diatku a podporuje konzistentn\u00fa profesion\u00e1lnu prax.<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    L2 ani L3 nezah\u0155\u0148aj\u00fa individu\u00e1lne konzult\u00e1cie, posudzovanie konkr\u00e9tneho dokumentu, osobn\u00e9 odpor\u00fa\u010dania, workshop, kou\u010ding, mentoring ani pr\u00e1cu na konkr\u00e9tnom zadan\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \u2014 Jasn\u00e9 hranice<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Jasn\u00e9 hranice chr\u00e1nia d\u00f4veryhodnos\u0165 komunik\u00e1cie aj zodpovednos\u0165 organiz\u00e1cie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Jasn\u00e9 hranice pom\u00e1haj\u00fa nastavi\u0165 realistick\u00e9 o\u010dak\u00e1vania a chr\u00e1ni\u0165 pou\u017eite\u013enos\u0165 v\u00fdsledku<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n Slu\u017eba nenahr\u00e1dza mana\u017e\u00e9rsku zodpovednos\u0165 <\/h3>\n \t\t \t

    Pom\u00e1hame vytvori\u0165 podklady, r\u00e1mec a podporu, no vlastn\u00edctvo procesu a rozhodnutia o jeho fungovan\u00ed zost\u00e1vaj\u00fa v organiz\u00e1cii<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n V\u00fdsledok nevznik\u00e1 iba nakreslen\u00edm diagramu <\/h3>\n \t\t \t

    Procesn\u00e1 mapa je u\u017eito\u010dn\u00e1 vtedy, ke\u010f jej \u013eudia rozumej\u00fa, s\u00fa jasn\u00e9 roly a n\u00e1vrh nadv\u00e4zuje na re\u00e1lne rozhodovanie, d\u00e1ta a syst\u00e9my<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n Pr\u00ednos nemo\u017eno poctivo garantova\u0165 bez zavedenia <\/h3>\n \t\t \t

    \u010cas, kvalita alebo n\u00e1klady sa m\u00f4\u017eu zlep\u0161i\u0165 a\u017e v\u010faka rozhodnutiam, implement\u00e1cii a priebe\u017en\u00e9mu riadeniu na strane klienta<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n Kvalitn\u00e1 anal\u00fdza potrebuje pr\u00edstup k realite <\/h3>\n \t\t \t

    Spolupr\u00e1ca vy\u017eaduje primeran\u00fa dostupnos\u0165 \u013eud\u00ed, dokumentov, d\u00e1t a ochotu otvorene pomenova\u0165 rozdiel medzi form\u00e1lnym postupom a praxou<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPozrie\u0165 cenov\u00fd r\u00e1mec<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \u2014 Odborn\u00e9 z\u00e1zemie<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Kr\u00edzov\u00e1 komunik\u00e1cia prep\u00e1ja reput\u00e1ciu, rozhodovanie, \u013eud\u00ed a fungovanie organiz\u00e1cie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Pepax pristupuje ku kr\u00edzovej komunik\u00e1cii ako k medziodborovej t\u00e9me. Verejn\u00e9 vyjadrenie nemo\u017eno oddeli\u0165 od faktov, zodpovednosti, intern\u00e9ho rozhodovania, vz\u0165ahov so zainteresovan\u00fdmi stranami a schopnosti organiz\u00e1cie uskuto\u010dni\u0165 n\u00e1pravn\u00e9 opatrenia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Business a procesn\u00e1 anal\u00fdza<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Pomenovanie \u00fa\u010delu, hran\u00edc, pr\u00ed\u010din, po\u017eiadaviek a v\u00e4zieb medzi procesmi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t
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    \n\t\t\t\t
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    Roly a organiza\u010dn\u00fd kontext<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Porozumenie zodpovednosti, spolupr\u00e1ci, rozhodovac\u00edm pr\u00e1vomociam a re\u00e1lnej kapacite \u013eud\u00ed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t
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    D\u00e1ta, KPI a technol\u00f3gie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Prepojenie merania, informa\u010dn\u00fdch potrieb a syst\u00e9movej podpory s cie\u013eov\u00fdm sp\u00f4sobom pr\u00e1ce<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t
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    Zmena a adopcia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
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    Pr\u00e1ca s komunik\u00e1ciou, sp\u00e4tnou v\u00e4zbou a podmienkami, ktor\u00e9 umo\u017e\u0148uj\u00fa pou\u017e\u00edva\u0165 nov\u00fd proces v praxi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Strategick\u00fd a z\u00e1kazn\u00edcky dopad<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
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    Posudzovanie procesu pod\u013ea hodnoty, ktor\u00fa prin\u00e1\u0161a organiz\u00e1cii a jej intern\u00fdm alebo extern\u00fdm z\u00e1kazn\u00edkom<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPozrie\u0165 odbornos\u0165 spolo\u010dnosti<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Odborn\u00edk\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t
    \n\t\t\t\t\t
    \u2014 S\u00favisiace cesty<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    S\u00favisiace slu\u017eby a \u010fal\u0161ie mo\u017enosti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t
    \n \n\n
    \n
    \n
    \n \"\" <\/div>\n <\/div>\n
    \n

    \n Coaching and mentoring <\/h3>\n \t\t \t

    Preh\u013ead slu\u017eieb zalo\u017een\u00fdch na individu\u00e1lnom alebo firemnom rozvoji cez vz\u0165ah.<\/p>\n

    \n
    \n \n <\/path><\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
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    \n\t\t\t\t\t
    \n \n\n
    \n
    \n
    \n \"\" <\/div>\n <\/div>\n
    \n

    \n Corporate mentoring <\/h3>\n \t\t \t

    Sk\u00fasenostn\u00e9 vedenie a akt\u00edvny prenos know-how do firmy.<\/p>\n

    \n
    \n \n <\/path><\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
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    \n\t\t\t\t\t
    \n \n\n
    \n
    \n
    \n \"\" <\/div>\n <\/div>\n
    \n

    \n Strategick\u00e9 poradenstvo <\/h3>\n \t\t \t

    Partner pre rozhodovanie vrcholov\u00e9ho mana\u017ementu, ke\u010f je potrebn\u00fd aj odborn\u00fd vstup.<\/p>\n

    \n
    \n \n <\/path><\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
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    \n\t\t\t\t\t
    \n \n\n
    \n
    \n
    \n \"\" <\/div>\n <\/div>\n
    \n

    \n Consultation <\/h3>\n \t\t \t

    \u00davodn\u00fd rozhovor pom\u00f4\u017ee overi\u0165, \u010di je pre va\u0161u situ\u00e1ciu vhodn\u00fd kou\u010ding, mentoring alebo in\u00e1 forma spolupr\u00e1ce.<\/p>\n

    \n
    \n \n <\/path><\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
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    \n\t\t\t\t\t
    \n \n\n
    \n
    \n
    \n \"\" <\/div>\n <\/div>\n
    \n

    \n Price list <\/h3>\n \t\t \t

    Vysvetlenie cenov\u00fdch hlad\u00edn jednorazov\u00fdch slu\u017eieb, mesa\u010dnej podpory a pr\u00edstupu do kni\u017enice.<\/p>\n

    \n
    \n \n <\/path><\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n \n\n
    \n
    \n
    \n \"\" <\/div>\n <\/div>\n
    \n

    \n Odbornos\u0165 spolo\u010dnosti <\/h3>\n \t\t \t

    Sp\u00f4sob, ak\u00fdm Pepax prep\u00e1ja \u013eudsk\u00e9 porozumenie, \u0161trukt\u00faru, komunik\u00e1ciu a praktick\u00e9 rozhodovanie.<\/p>\n

    \n
    \n \n <\/path><\/svg> <\/a>\n <\/div>\n <\/div>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \u2014 Naj\u010dastej\u0161ie ot\u00e1zky<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    \u010cast\u00e9 ot\u00e1zky ku kr\u00edzovej komunik\u00e1cii a reputa\u010dn\u00e9mu mana\u017ementu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n
    \n\n \n
    \n
    \n \n \n M\u00e1 slu\u017eba v\u00fdznam aj vtedy, ke\u010f \u017eiadna kr\u00edza pr\u00e1ve neprebieha?<\/span>\n\n \n
    \n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
    \n\n
    \n

    \u00c1no. Prevent\u00edvna pr\u00edprava umo\u017e\u0148uje pomenova\u0165 scen\u00e1re, rozdeli\u0165 roly, nastavi\u0165 schva\u013eovanie, pripravi\u0165 kontakty a nacvi\u010di\u0165 prv\u00e9 reakcie sk\u00f4r, ne\u017e vznikne tlak.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

    \n
    \n \n \n M\u00f4\u017eete pom\u00f4c\u0165 aj po\u010das akt\u00edvnej kr\u00edzy?<\/span>\n\n \n
    \n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
    \n\n
    \n

    \u00c1no, pokia\u013e je dostupn\u00e1 kapacita a klient poskytne pravdiv\u00e9 podklady, rozhodovaciu osobu a primeran\u00fd pr\u00edstup ku k\u013e\u00fa\u010dov\u00fdm inform\u00e1ci\u00e1m. Rozsah a reak\u010dn\u00fd re\u017eim sa dohodn\u00fa \u010do najsk\u00f4r.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

    \n
    \n \n \n Ak\u00e9 inform\u00e1cie s\u00fa potrebn\u00e9 na za\u010diatku?<\/span>\n\n \n
    \n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
    \n\n
    \n

    Opis udalosti, potvrden\u00e9 fakty, otvoren\u00e9 ot\u00e1zky, \u010dasov\u00e1 os, doteraj\u0161ie vyjadrenia, dotknut\u00e9 skupiny, pr\u00e1vne alebo prev\u00e1dzkov\u00e9 obmedzenia a osoba opr\u00e1vnen\u00e1 rozhodova\u0165.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

    \n
    \n \n \n Ak\u00e9 konkr\u00e9tne v\u00fdstupy m\u00f4\u017eeme dosta\u0165?<\/span>\n\n \n
    \n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
    \n\n
    \n

    Mapu incidentu, pl\u00e1n, holding statement, k\u013e\u00fa\u010dov\u00e9 posolstv\u00e1, Q&A, intern\u00e9 ozn\u00e1menie, podklady pre hovorcov, stakeholder mapu, scen\u00e1re alebo postkr\u00edzov\u00e9 vyhodnotenie.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

    \n
    \n \n \n Ak\u00fd je rozdiel oproti strategick\u00e9mu PR poradenstvu a kr\u00edzovej intervencii?<\/span>\n\n \n
    \n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
    \n\n
    \n

    T\u00e1to slu\u017eba sa s\u00fastre\u010fuje na informovanie, posolstv\u00e1, hovorcov, zainteresovan\u00e9 strany a reput\u00e1ciu. Strategick\u00e9 PR pracuje dlhodobo so zna\u010dkou. Kr\u00edzov\u00e1 intervencia rie\u0161i \u0161ir\u0161\u00ed ak\u00fatny probl\u00e9m vr\u00e1tane stabiliz\u00e1cie a rozhodovania.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

    \n
    \n \n \n Ako r\u00fdchlo viete reagova\u0165 a je slu\u017eba dostupn\u00e1 nepretr\u017eite?<\/span>\n\n \n
    \n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
    \n\n
    \n

    Reak\u010dn\u00fd re\u017eim z\u00e1vis\u00ed od kapacity a dohody. Be\u017en\u00e1 slu\u017eba neznamen\u00e1 automatick\u00fa nepretr\u017eit\u00fa pohotovos\u0165. Prioritn\u00fd alebo pohotovostn\u00fd re\u017eim mus\u00ed by\u0165 osobitne dohodnut\u00fd.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

    \n
    \n \n \n Ak\u00fd je rozdiel medzi \u00favodn\u00fdm rozhovorom a platenou slu\u017ebou?<\/span>\n\n \n
    \n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
    \n\n
    \n

    \u00davodn\u00fd rozhovor trv\u00e1 najviac 30 min\u00fat a sl\u00fa\u017ei iba na z\u00e1kladn\u00e9 pochopenie situ\u00e1cie. Nevznik\u00e1 pri \u0148om n\u00e1vrh hodn\u00f4t ani odborn\u00fd v\u00fdstup. Platen\u00e1 slu\u017eba zah\u0155\u0148a pr\u00edpravu, facilit\u00e1ciu, synt\u00e9zu a dohodnut\u00e9 materi\u00e1ly.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

    \n
    \n \n \n \u010co znamen\u00e1 minim\u00e1lny platen\u00fd rozsah od 290 \u20ac?<\/span>\n\n \n
    \n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
    \n\n
    \n

    Najmen\u0161\u00ed odborn\u00fd blok, pri ktorom u\u017e vznik\u00e1 dohodnut\u00e1 pr\u00e1ca alebo v\u00fdstup. \u0160ir\u0161\u00ed program sa nacen\u00ed pod\u013ea rozsahu.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n \n

    \n
    \n \n \n Ako s\u00favis\u00ed mesa\u010dn\u00e1 podpora a kni\u017enica L2\/L3 so slu\u017ebou?<\/span>\n\n \n
    \n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n\n
    \n \n\t\t\t\t\t\t\t\t\t\t<\/i> <\/div>\n <\/div>\n\n \n <\/a>\n <\/div>\n\n
    \n\n
    \n

    Mesa\u010dn\u00e1 podpora pom\u00e1ha program pou\u017e\u00edva\u0165 a zlep\u0161ova\u0165. L2\/L3 prin\u00e1\u0161aj\u00fa podklady na samostatn\u00fa pr\u00e1cu, nie individu\u00e1lnu implement\u00e1ciu.<\/p> <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Za\u010dnime t\u00fdm, \u010do je potvrden\u00e9, koho sa situ\u00e1cia t\u00fdka a ak\u00fd \u010fal\u0161\u00ed krok je potrebn\u00fd<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    \u00davodn\u00fd rozhovor trv\u00e1 najviac 30 min\u00fat, je bezplatn\u00fd a sl\u00fa\u017ei na z\u00edskanie z\u00e1kladn\u00fdch inform\u00e1ci\u00ed. Nevznik\u00e1 pri \u0148om odborn\u00fd v\u00fdstup. Po rozhovore bude jasnej\u0161ie, \u010di d\u00e1va zmysel men\u0161\u00ed diagnostick\u00fd blok, ucelen\u00e1 procesn\u00e1 anal\u00fdza alebo viacf\u00e1zov\u00e1 spolupr\u00e1ca<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDohodn\u00fa\u0165 \u00favodn\u00fd rozhovor<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    \u2014 Facilit\u00e1cia, t\u00edmov\u00e1 pr\u00e1ca a komunik\u00e1cia Kr\u00edzov\u00e1 komunik\u00e1cia a reputa\u010dn\u00fd […]<\/p>\n","protected":false},"author":1,"featured_media":18578,"parent":16440,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"pmpro_default_level":"","footnotes":""},"tags":[31,56,62,30,53],"class_list":["post-16508","page","type-page","status-publish","has-post-thumbnail","hentry","tag-komunikacia","tag-krizove-riadenie","tag-pr","tag-pre-firmy","tag-znacka","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/16508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/comments?post=16508"}],"version-history":[{"count":11,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/16508\/revisions"}],"predecessor-version":[{"id":18585,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/16508\/revisions\/18585"}],"up":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/16440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/media\/18578"}],"wp:attachment":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/media?parent=16508"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/tags?post=16508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}