{"id":19266,"date":"2026-08-13T00:06:15","date_gmt":"2026-08-12T22:06:15","guid":{"rendered":"https:\/\/pepax.sk\/kniznica\/employer-branding-a-marketing\/video-a-vizualny-obsah\/"},"modified":"2026-08-17T11:56:23","modified_gmt":"2026-08-17T09:56:23","slug":"video-a-vizualny-obsah","status":"publish","type":"page","link":"https:\/\/pepax.sk\/en\/kniznica\/employer-branding-a-marketing\/video-a-vizualny-obsah\/","title":{"rendered":"Video and visual content"},"content":{"rendered":"<div class=\"pepax-library-subcategory-intro\">\n<p>Subcategory <strong>Video and visual content<\/strong> zdru\u017euje odborn\u00e9 produktov\u00e9 t\u00e9my v r\u00e1mci oblasti <a href=\"https:\/\/pepax.sk\/en\/kniznica\/employer-branding-a-marketing\/\">Employer branding and marketing<\/a>. Vyberte si t\u00e9mu, ktor\u00fa chcete otvori\u0165 alebo \u010falej presk\u00fama\u0165.<\/p>\n<\/div>\n<h2>Produktov\u00e9 t\u00e9my<\/h2>\n<div class=\"pepax-library-product-list\">\n<article class=\"pepax-library-product-item\">\n<h3><a href=\"https:\/\/pepax.sk\/en\/kniznica\/employer-branding-a-marketing\/video-a-vizualny-obsah\/employer-brand-video-produkcia\/\">Employer brand video production<\/a><\/h3>\n<p>Employer brand video produkcia pon\u00faka systematick\u00fd poh\u013ead na jednu z t\u00e9m oblasti \u201eVideo a vizu\u00e1lny obsah\u201c. Do spolo\u010dn\u00e9ho r\u00e1mca sp\u00e1ja hodnotov\u00e1 ponuka zamestn\u00e1vate\u013ea, cie\u013eov\u00e9 skupiny, sk\u00fasenos\u0165 \u013eud\u00ed, komunik\u00e1cia a d\u00f4veryhodnos\u0165 a identita, aby bolo mo\u017en\u00e9 pracova\u0165 s t\u00e9mou zrozumite\u013ene, rozli\u0161ova\u0165 podstatn\u00e9 s\u00favislosti a pripravi\u0165 rozhodnutia alebo \u010fal\u0161ie kroky primeran\u00e9 konkr\u00e9tnej situ\u00e1cii.<\/p>\n<\/article>\n<article class=\"pepax-library-product-item\">\n<h3><a href=\"https:\/\/pepax.sk\/en\/kniznica\/employer-branding-a-marketing\/video-a-vizualny-obsah\/day-in-the-life-videa\/\">Day in the life videos<\/a><\/h3>\n<p>Day in the life vide\u00e1 vytv\u00e1ra odborn\u00fd r\u00e1mec pre systematick\u00fa pr\u00e1cu s t\u00e9mou v oblasti \u201eVideo a vizu\u00e1lny obsah\u201c. Zameriava sa najm\u00e4 na v\u00fdchodisk\u00e1, hlavn\u00e9 s\u00favislosti, krit\u00e9ri\u00e1 a praktick\u00e9 d\u00f4sledky a pom\u00e1ha premie\u0148a\u0165 jednotliv\u00e9 inform\u00e1cie na zrozumite\u013en\u00e9 s\u00favislosti, krit\u00e9ri\u00e1 a praktick\u00fd \u010fal\u0161\u00ed postup.<\/p>\n<\/article>\n<article class=\"pepax-library-product-item\">\n<h3><a href=\"https:\/\/pepax.sk\/en\/kniznica\/employer-branding-a-marketing\/video-a-vizualny-obsah\/video-job-descriptions\/\">Video job descriptions<\/a><\/h3>\n<p>T\u00e9ma Video job descriptions pom\u00e1ha zorientova\u0165 sa v oblasti \u201eVideo a vizu\u00e1lny obsah\u201c a uchopi\u0165 ju ako s\u00fabor navz\u00e1jom prepojen\u00fdch ot\u00e1zok a rozhodnut\u00ed. Pracuje najm\u00e4 s t\u00e9mami ako v\u00fdchodisk\u00e1, hlavn\u00e9 s\u00favislosti, krit\u00e9ri\u00e1 a praktick\u00e9 d\u00f4sledky, aby bolo mo\u017en\u00e9 lep\u0161ie rozl\u00ed\u0161i\u0165 priority a zvoli\u0165 primeran\u00fd sp\u00f4sob \u010fal\u0161ej pr\u00e1ce.<\/p>\n<\/article>\n<article class=\"pepax-library-product-item\">\n<h3><a href=\"https:\/\/pepax.sk\/en\/kniznica\/employer-branding-a-marketing\/video-a-vizualny-obsah\/virtualne-tour-kancelarii\/\">Virtual office tour<\/a><\/h3>\n<p>Virtu\u00e1lne tour kancel\u00e1ri\u00ed sa venuje tomu, ako t\u00e9mu uchopi\u0165 od z\u00e1kladn\u00fdch v\u00fdchod\u00edsk po praktick\u00e9 rozhodovanie. V oblasti \u201eVideo a vizu\u00e1lny obsah\u201c prep\u00e1ja v\u00fdchodisk\u00e1, hlavn\u00e9 s\u00favislosti, krit\u00e9ri\u00e1 a praktick\u00e9 d\u00f4sledky a vytv\u00e1ra zrozumite\u013en\u00fd obraz, s ktor\u00fdm mo\u017eno \u010falej pracova\u0165 pri pl\u00e1novan\u00ed, hodnoten\u00ed alebo realiz\u00e1cii.<\/p>\n<\/article>\n<article class=\"pepax-library-product-item\">\n<h3><a href=\"https:\/\/pepax.sk\/en\/kniznica\/employer-branding-a-marketing\/video-a-vizualny-obsah\/live-streamy-a-webinare\/\">Live streams and webinars<\/a><\/h3>\n<p>Pri t\u00e9me Live streamy a webin\u00e1re je u\u017eito\u010dn\u00e9 spoji\u0165 odborn\u00fd r\u00e1mec s konkr\u00e9tnou situ\u00e1ciou a jej s\u00favislos\u0165ami. Produkt sa s\u00fastre\u010fuje na obsah, pou\u017e\u00edvate\u013esk\u00e1 sk\u00fasenos\u0165, ponuka poz\u00edci\u00ed a meranie a optimaliz\u00e1cia a v oblasti \u201eVideo a vizu\u00e1lny obsah\u201c pom\u00e1ha pomenova\u0165 podstatn\u00e9 ot\u00e1zky, hranice a krit\u00e9ri\u00e1 pre \u010fal\u0161\u00ed postup.<\/p>\n<\/article>\n<article class=\"pepax-library-product-item\">\n<h3><a href=\"https:\/\/pepax.sk\/en\/kniznica\/employer-branding-a-marketing\/video-a-vizualny-obsah\/graficky-dizajn-pre-hr-marketing\/\">Graphic design for HR marketing<\/a><\/h3>\n<p>Produkt Grafick\u00fd dizajn pre HR marketing zhroma\u017e\u010fuje k\u013e\u00fa\u010dov\u00e9 s\u00favislosti potrebn\u00e9 na porozumenie t\u00e9me v oblasti \u201eVideo a vizu\u00e1lny obsah\u201c. Pozornos\u0165 venuje najm\u00e4 oblastiam hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a roly a kapacity; cie\u013eom je vytvori\u0165 pou\u017eite\u013en\u00fd r\u00e1mec pre orient\u00e1ciu, rozhodovanie a n\u00e1sledn\u00fa praktick\u00fa pr\u00e1cu.<\/p>\n<\/article>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Podkateg\u00f3ria Video a vizu\u00e1lny obsah zdru\u017euje odborn\u00e9 produktov\u00e9 t\u00e9my v [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":19203,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","footnotes":""},"tags":[],"class_list":["post-19266","page","type-page","status-publish","hentry","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/comments?post=19266"}],"version-history":[{"count":1,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19266\/revisions"}],"predecessor-version":[{"id":20199,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19266\/revisions\/20199"}],"up":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19203"}],"wp:attachment":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/media?parent=19266"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/tags?post=19266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}