{"id":19291,"date":"2026-08-13T00:06:16","date_gmt":"2026-08-12T22:06:16","guid":{"rendered":"https:\/\/pepax.sk\/kniznica\/implementacia-inovacii\/marketing-branding-a-komunikacia\/"},"modified":"2026-08-17T11:56:29","modified_gmt":"2026-08-17T09:56:29","slug":"marketing-branding-a-komunikacia","status":"publish","type":"page","link":"https:\/\/pepax.sk\/en\/kniznica\/implementacia-inovacii\/marketing-branding-a-komunikacia\/","title":{"rendered":"Marketing, branding a komunik\u00e1cia"},"content":{"rendered":"
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Subcategory Marketing, branding a komunik\u00e1cia<\/strong> zdru\u017euje odborn\u00e9 produktov\u00e9 t\u00e9my v r\u00e1mci oblasti Implementation of innovations<\/a>. Vyberte si t\u00e9mu, ktor\u00fa chcete otvori\u0165 alebo \u010falej presk\u00fama\u0165.<\/p>\n<\/div>\n

Produktov\u00e9 t\u00e9my<\/h2>\n
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Vytvorenie externej podpory pre marketingov\u00e9 a PR kampane<\/a><\/h3>\n

Pri t\u00e9me Vytvorenie externej podpory pre marketingov\u00e9 a PR kampane je u\u017eito\u010dn\u00e9 spoji\u0165 odborn\u00fd r\u00e1mec s konkr\u00e9tnou situ\u00e1ciou a jej s\u00favislos\u0165ami. Produkt sa s\u00fastre\u010fuje na hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a cie\u013eov\u00e9 publikum a v oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c pom\u00e1ha pomenova\u0165 podstatn\u00e9 ot\u00e1zky, hranice a krit\u00e9ri\u00e1 pre \u010fal\u0161\u00ed postup.<\/p>\n<\/article>\n

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Konferencie a odborn\u00e1 podpora<\/a><\/h3>\n

Produkt Konferencie a odborn\u00e1 podpora zhroma\u017e\u010fuje k\u013e\u00fa\u010dov\u00e9 s\u00favislosti potrebn\u00e9 na porozumenie t\u00e9me v oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c. Pozornos\u0165 venuje najm\u00e4 oblastiam hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a cie\u013eov\u00e9 publikum; cie\u013eom je vytvori\u0165 pou\u017eite\u013en\u00fd r\u00e1mec pre orient\u00e1ciu, rozhodovanie a n\u00e1sledn\u00fa praktick\u00fa pr\u00e1cu.<\/p>\n<\/article>\n

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Rebranding a redizajn firemn\u00fdch materi\u00e1lov<\/a><\/h3>\n

Rebranding a redizajn firemn\u00fdch materi\u00e1lov pom\u00e1ha rozlo\u017ei\u0165 zlo\u017eit\u00fa t\u00e9mu na \u010dasti, ktor\u00e9 sa daj\u00fa pomenova\u0165, porovna\u0165 a vyhodnoti\u0165. V oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c pracuje najm\u00e4 s prvkami hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a cie\u013eov\u00e9 publikum a podporuje rozhodovanie zalo\u017een\u00e9 na jasn\u00fdch v\u00fdchodisk\u00e1ch a primeran\u00fdch krit\u00e9ri\u00e1ch.<\/p>\n<\/article>\n

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Komunika\u010dn\u00e9 tr\u00e9ningy pre hovorcov a medi\u00e1lnych z\u00e1stupcov<\/a><\/h3>\n

T\u00e9ma Komunika\u010dn\u00e9 tr\u00e9ningy pre hovorcov a medi\u00e1lnych z\u00e1stupcov prep\u00e1ja odborn\u00e9 v\u00fdchodisk\u00e1 s t\u00fdm, ako sa rozhodnutia prejavuj\u00fa v praxi. S\u00fastre\u010fuje sa na hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a cie\u013eov\u00e9 publikum a v r\u00e1mci oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c pom\u00e1ha vytvori\u0165 \u0161trukt\u00faru, pod\u013ea ktorej mo\u017eno situ\u00e1ciu pochopi\u0165, pripravi\u0165 a priebe\u017ene vyhodnocova\u0165.<\/p>\n<\/article>\n

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Extern\u00fd tr\u00e9ning hovorcu (spokesperson) pre vy\u0161\u0161\u00ed mana\u017ement<\/a><\/h3>\n

Extern\u00fd tr\u00e9ning hovorcu (spokesperson) pre vy\u0161\u0161\u00ed mana\u017ement pon\u00faka systematick\u00fd poh\u013ead na jednu z t\u00e9m oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c. Do spolo\u010dn\u00e9ho r\u00e1mca sp\u00e1ja hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a cie\u013eov\u00e9 publikum, aby bolo mo\u017en\u00e9 pracova\u0165 s t\u00e9mou zrozumite\u013ene, rozli\u0161ova\u0165 podstatn\u00e9 s\u00favislosti a pripravi\u0165 rozhodnutia alebo \u010fal\u0161ie kroky primeran\u00e9 konkr\u00e9tnej situ\u00e1cii.<\/p>\n<\/article>\n

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Multidisciplinary teams for personnel rebranding (personal branding)<\/a><\/h3>\n

Multidisciplin\u00e1rne t\u00edmy pre rebranding person\u00e1lu (personal branding) vytv\u00e1ra odborn\u00fd r\u00e1mec pre systematick\u00fa pr\u00e1cu s t\u00e9mou v oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c. Zameriava sa najm\u00e4 na hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a cie\u013eov\u00e9 publikum a pom\u00e1ha premie\u0148a\u0165 jednotliv\u00e9 inform\u00e1cie na zrozumite\u013en\u00e9 s\u00favislosti, krit\u00e9ri\u00e1 a praktick\u00fd \u010fal\u0161\u00ed postup.<\/p>\n<\/article>\n

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Creation and implementation of corporate identity guidelines<\/a><\/h3>\n

T\u00e9ma Tvorba a nasadenie corporate identity guidelines pom\u00e1ha zorientova\u0165 sa v oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c a uchopi\u0165 ju ako s\u00fabor navz\u00e1jom prepojen\u00fdch ot\u00e1zok a rozhodnut\u00ed. Pracuje najm\u00e4 s t\u00e9mami ako hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a pripravenos\u0165, aby bolo mo\u017en\u00e9 lep\u0161ie rozl\u00ed\u0161i\u0165 priority a zvoli\u0165 primeran\u00fd sp\u00f4sob \u010fal\u0161ej pr\u00e1ce.<\/p>\n<\/article>\n

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Systematic employer branding building program<\/a><\/h3>\n

Program systematick\u00e9ho budovania employer brandingu sa venuje tomu, ako t\u00e9mu uchopi\u0165 od z\u00e1kladn\u00fdch v\u00fdchod\u00edsk po praktick\u00e9 rozhodovanie. V oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c prep\u00e1ja hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a po\u017eiadavky a vytv\u00e1ra zrozumite\u013en\u00fd obraz, s ktor\u00fdm mo\u017eno \u010falej pracova\u0165 pri pl\u00e1novan\u00ed, hodnoten\u00ed alebo realiz\u00e1cii.<\/p>\n<\/article>\n

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Program pre intern\u00fdch \u201einfluencerov" a firemn\u00fdch ambas\u00e1dorov<\/a><\/h3>\n

Pri t\u00e9me Program pre intern\u00fdch \u201einfluencerov" a firemn\u00fdch ambas\u00e1dorov je u\u017eito\u010dn\u00e9 spoji\u0165 odborn\u00fd r\u00e1mec s konkr\u00e9tnou situ\u00e1ciou a jej s\u00favislos\u0165ami. Produkt sa s\u00fastre\u010fuje na hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a cie\u013eov\u00e9 publikum a v oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c pom\u00e1ha pomenova\u0165 podstatn\u00e9 ot\u00e1zky, hranice a krit\u00e9ri\u00e1 pre \u010fal\u0161\u00ed postup.<\/p>\n<\/article>\n

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Introduction of Corporate Podcasts and Media Channels<\/a><\/h3>\n

Produkt Zavedenie Firemn\u00fdch podcastov a medi\u00e1lnych kan\u00e1lov zhroma\u017e\u010fuje k\u013e\u00fa\u010dov\u00e9 s\u00favislosti potrebn\u00e9 na porozumenie t\u00e9me v oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c. Pozornos\u0165 venuje najm\u00e4 oblastiam hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a ciele a priority; cie\u013eom je vytvori\u0165 pou\u017eite\u013en\u00fd r\u00e1mec pre orient\u00e1ciu, rozhodovanie a n\u00e1sledn\u00fa praktick\u00fa pr\u00e1cu.<\/p>\n<\/article>\n

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Development and launch of corporate virtual conferences<\/a><\/h3>\n

V\u00fdvoj a spustenie firemn\u00fdch virtu\u00e1lnych konferenci\u00ed pom\u00e1ha rozlo\u017ei\u0165 zlo\u017eit\u00fa t\u00e9mu na \u010dasti, ktor\u00e9 sa daj\u00fa pomenova\u0165, porovna\u0165 a vyhodnoti\u0165. V oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c pracuje najm\u00e4 s prvkami hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a cie\u013eov\u00e9 publikum a podporuje rozhodovanie zalo\u017een\u00e9 na jasn\u00fdch v\u00fdchodisk\u00e1ch a primeran\u00fdch krit\u00e9ri\u00e1ch.<\/p>\n<\/article>\n

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\u201eFiremn\u00fd historik" a storytelling<\/a><\/h3>\n

T\u00e9ma \u201eFiremn\u00fd historik" a storytelling prep\u00e1ja odborn\u00e9 v\u00fdchodisk\u00e1 s t\u00fdm, ako sa rozhodnutia prejavuj\u00fa v praxi. S\u00fastre\u010fuje sa na hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a cie\u013eov\u00e9 publikum a v r\u00e1mci oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c pom\u00e1ha vytvori\u0165 \u0161trukt\u00faru, pod\u013ea ktorej mo\u017eno situ\u00e1ciu pochopi\u0165, pripravi\u0165 a priebe\u017ene vyhodnocova\u0165.<\/p>\n<\/article>\n<\/div>","protected":false},"excerpt":{"rendered":"

Podkateg\u00f3ria Marketing, branding a komunik\u00e1cia zdru\u017euje odborn\u00e9 produktov\u00e9 t\u00e9my v […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":19206,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","footnotes":""},"tags":[],"class_list":["post-19291","page","type-page","status-publish","hentry","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/comments?post=19291"}],"version-history":[{"count":1,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19291\/revisions"}],"predecessor-version":[{"id":20426,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19291\/revisions\/20426"}],"up":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19206"}],"wp:attachment":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/media?parent=19291"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/tags?post=19291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}