{"id":19294,"date":"2026-08-13T00:06:16","date_gmt":"2026-08-12T22:06:16","guid":{"rendered":"https:\/\/pepax.sk\/kniznica\/implementacia-inovacii\/strategia-obchod-a-zakaznik\/"},"modified":"2026-08-17T11:56:50","modified_gmt":"2026-08-17T09:56:50","slug":"strategia-obchod-a-zakaznik","status":"publish","type":"page","link":"https:\/\/pepax.sk\/en\/kniznica\/implementacia-inovacii\/strategia-obchod-a-zakaznik\/","title":{"rendered":"Strat\u00e9gia, obchod a z\u00e1kazn\u00edk"},"content":{"rendered":"
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Subcategory Strat\u00e9gia, obchod a z\u00e1kazn\u00edk<\/strong> zdru\u017euje odborn\u00e9 produktov\u00e9 t\u00e9my v r\u00e1mci oblasti Implementation of innovations<\/a>. Vyberte si t\u00e9mu, ktor\u00fa chcete otvori\u0165 alebo \u010falej presk\u00fama\u0165.<\/p>\n<\/div>\n

Produktov\u00e9 t\u00e9my<\/h2>\n
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Department for Strategic Partnerships and Networking<\/a><\/h3>\n

Oddelenie pre strategick\u00e9 partnerstv\u00e1 a networking vytv\u00e1ra odborn\u00fd r\u00e1mec pre systematick\u00fa pr\u00e1cu s t\u00e9mou v oblasti \u201eStrat\u00e9gia, obchod a z\u00e1kazn\u00edk\u201c. Zameriava sa najm\u00e4 na potreba z\u00e1kazn\u00edka, ponuka hodnoty, obchodn\u00fd proces a v\u00fdsledok a sp\u00e4tn\u00e1 v\u00e4zba a pom\u00e1ha premie\u0148a\u0165 jednotliv\u00e9 inform\u00e1cie na zrozumite\u013en\u00e9 s\u00favislosti, krit\u00e9ri\u00e1 a praktick\u00fd \u010fal\u0161\u00ed postup.<\/p>\n<\/article>\n

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Franchising and licensing consultancy<\/a><\/h3>\n

T\u00e9ma Poradenstvo v oblasti franchisingu a licencovania pom\u00e1ha zorientova\u0165 sa v oblasti \u201eStrat\u00e9gia, obchod a z\u00e1kazn\u00edk\u201c a uchopi\u0165 ju ako s\u00fabor navz\u00e1jom prepojen\u00fdch ot\u00e1zok a rozhodnut\u00ed. Pracuje najm\u00e4 s t\u00e9mami ako potreba z\u00e1kazn\u00edka, ponuka hodnoty, obchodn\u00fd proces a v\u00fdsledok a sp\u00e4tn\u00e1 v\u00e4zba, aby bolo mo\u017en\u00e9 lep\u0161ie rozl\u00ed\u0161i\u0165 priority a zvoli\u0165 primeran\u00fd sp\u00f4sob \u010fal\u0161ej pr\u00e1ce.<\/p>\n<\/article>\n

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External analytical cell for competitive intelligence<\/a><\/h3>\n

Extern\u00e1 analytick\u00e1 bunka pre konkuren\u010dn\u00e9 spravodajstvo sa venuje tomu, ako t\u00e9mu uchopi\u0165 od z\u00e1kladn\u00fdch v\u00fdchod\u00edsk po praktick\u00e9 rozhodovanie. V oblasti \u201eStrat\u00e9gia, obchod a z\u00e1kazn\u00edk\u201c prep\u00e1ja hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a potreba z\u00e1kazn\u00edka a vytv\u00e1ra zrozumite\u013en\u00fd obraz, s ktor\u00fdm mo\u017eno \u010falej pracova\u0165 pri pl\u00e1novan\u00ed, hodnoten\u00ed alebo realiz\u00e1cii.<\/p>\n<\/article>\n

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Customer Journey Mapping and Service Design<\/a><\/h3>\n

Pri t\u00e9me Customer Journey Mapping a Service Design je u\u017eito\u010dn\u00e9 spoji\u0165 odborn\u00fd r\u00e1mec s konkr\u00e9tnou situ\u00e1ciou a jej s\u00favislos\u0165ami. Produkt sa s\u00fastre\u010fuje na potreba z\u00e1kazn\u00edka, ponuka hodnoty, obchodn\u00fd proces a v\u00fdsledok a sp\u00e4tn\u00e1 v\u00e4zba a v oblasti \u201eStrat\u00e9gia, obchod a z\u00e1kazn\u00edk\u201c pom\u00e1ha pomenova\u0165 podstatn\u00e9 ot\u00e1zky, hranice a krit\u00e9ri\u00e1 pre \u010fal\u0161\u00ed postup.<\/p>\n<\/article>\n

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Strategic scenario management<\/a><\/h3>\n

Produkt Strategick\u00fd scen\u00e1rov\u00fd mana\u017ement zhroma\u017e\u010fuje k\u013e\u00fa\u010dov\u00e9 s\u00favislosti potrebn\u00e9 na porozumenie t\u00e9me v oblasti \u201eStrat\u00e9gia, obchod a z\u00e1kazn\u00edk\u201c. Pozornos\u0165 venuje najm\u00e4 oblastiam potreba z\u00e1kazn\u00edka, ponuka hodnoty, obchodn\u00fd proces a v\u00fdsledok a sp\u00e4tn\u00e1 v\u00e4zba; cie\u013eom je vytvori\u0165 pou\u017eite\u013en\u00fd r\u00e1mec pre orient\u00e1ciu, rozhodovanie a n\u00e1sledn\u00fa praktick\u00fa pr\u00e1cu.<\/p>\n<\/article>\n

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VIP z\u00e1kazn\u00edcky program a \u201ewhite-glove service"<\/a><\/h3>\n

VIP z\u00e1kazn\u00edcky program a \u201ewhite-glove service" pom\u00e1ha rozlo\u017ei\u0165 zlo\u017eit\u00fa t\u00e9mu na \u010dasti, ktor\u00e9 sa daj\u00fa pomenova\u0165, porovna\u0165 a vyhodnoti\u0165. V oblasti \u201eStrat\u00e9gia, obchod a z\u00e1kazn\u00edk\u201c pracuje najm\u00e4 s prvkami potreba z\u00e1kazn\u00edka, ponuka hodnoty, obchodn\u00fd proces a v\u00fdsledok a sp\u00e4tn\u00e1 v\u00e4zba a podporuje rozhodovanie zalo\u017een\u00e9 na jasn\u00fdch v\u00fdchodisk\u00e1ch a primeran\u00fdch krit\u00e9ri\u00e1ch.<\/p>\n<\/article>\n

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Revitalization of the product portfolio<\/a><\/h3>\n

T\u00e9ma Revitaliz\u00e1cia produktov\u00e9ho portf\u00f3lia prep\u00e1ja odborn\u00e9 v\u00fdchodisk\u00e1 s t\u00fdm, ako sa rozhodnutia prejavuj\u00fa v praxi. S\u00fastre\u010fuje sa na potreba z\u00e1kazn\u00edka, ponuka hodnoty, obchodn\u00fd proces a v\u00fdsledok a sp\u00e4tn\u00e1 v\u00e4zba a v r\u00e1mci oblasti \u201eStrat\u00e9gia, obchod a z\u00e1kazn\u00edk\u201c pom\u00e1ha vytvori\u0165 \u0161trukt\u00faru, pod\u013ea ktorej mo\u017eno situ\u00e1ciu pochopi\u0165, pripravi\u0165 a priebe\u017ene vyhodnocova\u0165.<\/p>\n<\/article>\n

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Acquisition and management of technology startups<\/a><\/h3>\n

Akviz\u00edcia a spr\u00e1va technologick\u00fdch startupov pon\u00faka systematick\u00fd poh\u013ead na jednu z t\u00e9m oblasti \u201eStrat\u00e9gia, obchod a z\u00e1kazn\u00edk\u201c. Do spolo\u010dn\u00e9ho r\u00e1mca sp\u00e1ja potreba z\u00e1kazn\u00edka, ponuka hodnoty, obchodn\u00fd proces a v\u00fdsledok a sp\u00e4tn\u00e1 v\u00e4zba, aby bolo mo\u017en\u00e9 pracova\u0165 s t\u00e9mou zrozumite\u013ene, rozli\u0161ova\u0165 podstatn\u00e9 s\u00favislosti a pripravi\u0165 rozhodnutia alebo \u010fal\u0161ie kroky primeran\u00e9 konkr\u00e9tnej situ\u00e1cii.<\/p>\n<\/article>\n

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\u201eHidden Champion" Program<\/a><\/h3>\n

\u201eHidden Champion" Program vytv\u00e1ra odborn\u00fd r\u00e1mec pre systematick\u00fa pr\u00e1cu s t\u00e9mou v oblasti \u201eStrat\u00e9gia, obchod a z\u00e1kazn\u00edk\u201c. Zameriava sa najm\u00e4 na potreba z\u00e1kazn\u00edka, ponuka hodnoty, obchodn\u00fd proces a v\u00fdsledok a sp\u00e4tn\u00e1 v\u00e4zba a pom\u00e1ha premie\u0148a\u0165 jednotliv\u00e9 inform\u00e1cie na zrozumite\u013en\u00e9 s\u00favislosti, krit\u00e9ri\u00e1 a praktick\u00fd \u010fal\u0161\u00ed postup.<\/p>\n<\/article>\n

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Experiential service models in the B2B sector<\/a><\/h3>\n

T\u00e9ma Z\u00e1\u017eitkov\u00e9 obslu\u017en\u00e9 modely v B2B sektore pom\u00e1ha zorientova\u0165 sa v oblasti \u201eStrat\u00e9gia, obchod a z\u00e1kazn\u00edk\u201c a uchopi\u0165 ju ako s\u00fabor navz\u00e1jom prepojen\u00fdch ot\u00e1zok a rozhodnut\u00ed. Pracuje najm\u00e4 s t\u00e9mami ako potreba z\u00e1kazn\u00edka, ponuka hodnoty, obchodn\u00fd proces a v\u00fdsledok a sp\u00e4tn\u00e1 v\u00e4zba, aby bolo mo\u017en\u00e9 lep\u0161ie rozl\u00ed\u0161i\u0165 priority a zvoli\u0165 primeran\u00fd sp\u00f4sob \u010fal\u0161ej pr\u00e1ce.<\/p>\n<\/article>\n

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Cross-sell a up-sell akceler\u00e1tor<\/a><\/h3>\n

Cross-sell a up-sell akceler\u00e1tor sa venuje tomu, ako t\u00e9mu uchopi\u0165 od z\u00e1kladn\u00fdch v\u00fdchod\u00edsk po praktick\u00e9 rozhodovanie. V oblasti \u201eStrat\u00e9gia, obchod a z\u00e1kazn\u00edk\u201c prep\u00e1ja potreba z\u00e1kazn\u00edka, ponuka hodnoty, obchodn\u00fd proces a v\u00fdsledok a sp\u00e4tn\u00e1 v\u00e4zba a vytv\u00e1ra zrozumite\u013en\u00fd obraz, s ktor\u00fdm mo\u017eno \u010falej pracova\u0165 pri pl\u00e1novan\u00ed, hodnoten\u00ed alebo realiz\u00e1cii.<\/p>\n<\/article>\n<\/div>","protected":false},"excerpt":{"rendered":"

Podkateg\u00f3ria Strat\u00e9gia, obchod a z\u00e1kazn\u00edk zdru\u017euje odborn\u00e9 produktov\u00e9 t\u00e9my v […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":19206,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","footnotes":""},"tags":[],"class_list":["post-19294","page","type-page","status-publish","hentry","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/comments?post=19294"}],"version-history":[{"count":1,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19294\/revisions"}],"predecessor-version":[{"id":20450,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19294\/revisions\/20450"}],"up":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19206"}],"wp:attachment":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/media?parent=19294"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/tags?post=19294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}