{"id":19891,"date":"2026-08-13T00:07:09","date_gmt":"2026-08-12T22:07:09","guid":{"rendered":"https:\/\/pepax.sk\/kniznica\/implementacia-inovacii\/digitalizacia-ai-a-technologie\/behavioralna-analytika-pre-marketing-a-inovacie\/"},"modified":"2026-08-17T11:56:27","modified_gmt":"2026-08-17T09:56:27","slug":"behavioralna-analytika-pre-marketing-a-inovacie","status":"publish","type":"page","link":"https:\/\/pepax.sk\/en\/kniznica\/implementacia-inovacii\/digitalizacia-ai-a-technologie\/behavioralna-analytika-pre-marketing-a-inovacie\/","title":{"rendered":"Behavior\u00e1lna analytika pre marketing a inov\u00e1cie"},"content":{"rendered":"<p class=\"pepax-library-return\"><a href=\"\/en\/kniznica\/?produkt=produkt-601\">\u2190 Sp\u00e4\u0165 do stromu kni\u017enice<\/a><\/p>\n<div class=\"pepax-product-description\">\n<p>Behavior\u00e1lna analytika pre marketing a inov\u00e1cie vytv\u00e1ra odborn\u00fd r\u00e1mec pre systematick\u00fa pr\u00e1cu s t\u00e9mou v oblasti \u201eDigitaliz\u00e1cia, AI a technol\u00f3gie\u201c. Zameriava sa najm\u00e4 na hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a zdroje \u00fadajov a pom\u00e1ha premie\u0148a\u0165 jednotliv\u00e9 inform\u00e1cie na zrozumite\u013en\u00e9 s\u00favislosti, krit\u00e9ri\u00e1 a praktick\u00fd \u010fal\u0161\u00ed postup.<\/p>\n<\/div>\n<section class=\"pepax-product-empty-state\">\n<h2>T\u00e9ma zatia\u013e nem\u00e1 publikovan\u00fd obsah.<\/h2>\n<p>T\u00e1to t\u00e9ma je s\u00fa\u010das\u0165ou kni\u017enice. Odborn\u00fd obsah v kni\u017enici prib\u00fada postupne pod\u013ea obsahov\u00fdch prior\u00edt a z\u00e1ujmu pou\u017e\u00edvate\u013eov.<\/p>\n<p>Pou\u017e\u00edvatelia \u00farovne L3 \u2014 Pro m\u00f4\u017eu navrhn\u00fa\u0165 t\u00fato t\u00e9mu na prednostn\u00e9 spracovanie. Po\u017eiadavku zoh\u013eadn\u00edme pri pl\u00e1novan\u00ed \u010fal\u0161ieho obsahu.<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>\u2190 Sp\u00e4\u0165 do stromu kni\u017enice Behavior\u00e1lna analytika pre marketing a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":19286,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","footnotes":""},"tags":[68,38,60,52,30,44,63],"class_list":["post-19891","page","type-page","status-publish","hentry","tag-analyza-trhu","tag-digitalizacia","tag-inovacie","tag-marketing","tag-pre-firmy","tag-pre-manazerov","tag-transformacia","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/comments?post=19891"}],"version-history":[{"count":1,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19891\/revisions"}],"predecessor-version":[{"id":20365,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19891\/revisions\/20365"}],"up":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19286"}],"wp:attachment":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/media?parent=19891"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/tags?post=19891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}