{"id":19948,"date":"2026-08-13T00:07:15","date_gmt":"2026-08-12T22:07:15","guid":{"rendered":"https:\/\/pepax.sk\/kniznica\/implementacia-inovacii\/marketing-branding-a-komunikacia\/tvorba-a-nasadenie-corporate-identity-guidelines\/"},"modified":"2026-08-17T11:56:29","modified_gmt":"2026-08-17T09:56:29","slug":"tvorba-a-nasadenie-corporate-identity-guidelines","status":"publish","type":"page","link":"https:\/\/pepax.sk\/en\/kniznica\/implementacia-inovacii\/marketing-branding-a-komunikacia\/tvorba-a-nasadenie-corporate-identity-guidelines\/","title":{"rendered":"Creation and implementation of corporate identity guidelines"},"content":{"rendered":"<p class=\"pepax-library-return\"><a href=\"\/en\/kniznica\/?produkt=produkt-658\">\u2190 Sp\u00e4\u0165 do stromu kni\u017enice<\/a><\/p>\n<div class=\"pepax-product-description\">\n<p>T\u00e9ma Tvorba a nasadenie corporate identity guidelines pom\u00e1ha zorientova\u0165 sa v oblasti \u201eMarketing, branding a komunik\u00e1cia\u201c a uchopi\u0165 ju ako s\u00fabor navz\u00e1jom prepojen\u00fdch ot\u00e1zok a rozhodnut\u00ed. Pracuje najm\u00e4 s t\u00e9mami ako hranice trhu, z\u00e1kazn\u00edci a segmenty, konkurencia a alternat\u00edvy, trendy a zdroje \u00fadajov a pripravenos\u0165, aby bolo mo\u017en\u00e9 lep\u0161ie rozl\u00ed\u0161i\u0165 priority a zvoli\u0165 primeran\u00fd sp\u00f4sob \u010fal\u0161ej pr\u00e1ce.<\/p>\n<\/div>\n<section class=\"pepax-product-empty-state\">\n<h2>T\u00e9ma zatia\u013e nem\u00e1 publikovan\u00fd obsah.<\/h2>\n<p>T\u00e1to t\u00e9ma je s\u00fa\u010das\u0165ou kni\u017enice. Odborn\u00fd obsah v kni\u017enici prib\u00fada postupne pod\u013ea obsahov\u00fdch prior\u00edt a z\u00e1ujmu pou\u017e\u00edvate\u013eov.<\/p>\n<p>Pou\u017e\u00edvatelia \u00farovne L3 \u2014 Pro m\u00f4\u017eu navrhn\u00fa\u0165 t\u00fato t\u00e9mu na prednostn\u00e9 spracovanie. Po\u017eiadavku zoh\u013eadn\u00edme pri pl\u00e1novan\u00ed \u010fal\u0161ieho obsahu.<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>\u2190 Sp\u00e4\u0165 do stromu kni\u017enice T\u00e9ma Tvorba a nasadenie corporate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":19291,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","footnotes":""},"tags":[68,60,31,52,30,44,63,53],"class_list":["post-19948","page","type-page","status-publish","hentry","tag-analyza-trhu","tag-inovacie","tag-komunikacia","tag-marketing","tag-pre-firmy","tag-pre-manazerov","tag-transformacia","tag-znacka","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/comments?post=19948"}],"version-history":[{"count":1,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19948\/revisions"}],"predecessor-version":[{"id":20435,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19948\/revisions\/20435"}],"up":[{"embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/pages\/19291"}],"wp:attachment":[{"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/media?parent=19948"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pepax.sk\/en\/wp-json\/wp\/v2\/tags?post=19948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}