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Email: pepax@pepax.sk

Phone: (+421) 911 642 601

Facilitation, teamwork and communication

Crisis communication and reputation management

Protect customer trust when something goes wrong. We'll help you navigate the first few hours, speak with one voice, and communicate truthfully—without cover-ups or hasty statements.

  • We will call you back on the same business day.
  • Free introductory interview
  • Entry from €290
Krízový komunikačný tím koordinuje fakty, posolstvá a ďalší postup počas reputačne citlivej situácie

Practical situations

Do you recognize yourself in any of these situations?

Something went wrong and customers are asking questions before we can answer.

The facts are still being verified, but social networks are already creating their own explanation.

Everyone at the company says something different.

Technicians, sales, and management all respond in their own ways and contradict each other.

Journalists are calling and we don't know what to say.

What is missing is a spokesperson, a prepared statement, and clear boundaries of what to publish.

The crisis is over, but trust is not.

Customers and partners are waiting for an explanation of the causes and proof of correction.

The greatest damage is often not caused by the event itself, but uncoordinated reaction to it.

What you get

True and coordinated communication when it matters most

In an acute crisis, a quick response and clear roles are the priority. When preparing or rebuilding trust, a more detailed plan, scenarios, and training make sense.

  • Map of facts and prioritiesWhat is confirmed, what is being verified, who is affected and what needs to be decided immediately.
  • Opinion, messages and Q&AFirst statement, answers to questions, internal announcements and texts for the website and social networks.
  • Roles, spokespersons and preparationWho approves, who speaks, and how to handle an interview with journalists or a meeting with employees.
  • Crisis playbook and restoring trustScenarios, contacts and templates for the future and a plan to restore trust through action.

From practice

Three-day outage without customer churn

Situation

Regional Internet provider · 35 employees · 6,000 customers

After the storm, the connection was lost for three days in 12 municipalities. The customer service line was not up to speed, assumptions were spread on social networks, and competitors offered "free switching." Regional television wanted a statement, and the company responded inconsistently.

What did we do?

3 days intensive, then 3 weeks

  • Fact Map in 2 Hours: What is Confirmed, What is Being Checked, and Who is Allowed to Say What?
  • First opinion within 3 hours, one spokesperson and updates every 4 hours
  • Q&A for the customer service line, internal announcement and preparation of the executive for a television interview
  • Compensation proposal, post-crisis evaluation and crisis playbook

Result

  • From the second day, calls to the customer service line have been reduced by half
  • 1.2 % customers left in 3 months – the company originally expected around 8 % to leave
  • Approximately 400 contracts maintained, i.e. around €80,000 in annual sales
  • A crisis playbook ready for the next situation

Choose a range

Prepare in advance or call us when it burns

We choose the scope according to the phase: preparation before the crisis, an acute situation, or restoring trust after it.

Start

Quick help with the first statement.

from €290 one-time

  • Map of facts and affected groups
  • First opinion and main responses
  • Recommended next steps

We recommend

Project

Managed crisis communication or preparation for it.

tailor-made by scope

  • Crisis framework, roles and spokespeople
  • Messages, Q&A, and Channel Materials
  • Assessment and crisis playbook

Support

Preparedness and professional mirror.

monthly agreed capacity

  • Updating scenarios and contacts
  • Preparing speakers and leadership
  • Quick consultation in a sensitive situation

We will confirm the exact price in writing after the initial conversation. Prices are final, Pepax is not a VAT payer. Work beyond the agreed framework only with your consent. View the full price list

How it works

From first mapping to renewed trust

1

On the same business day

Introductory interview

Within 30 minutes and for free, we will identify the situation, what needs to be said immediately, and who makes the decision.

2

First hours

Facts and crisis framework

Timeline, affected groups, roles, approval, spokesperson and boundaries of truthful communication.

3

During the crisis

Opinion and support

Initial statement, Q&A, internal announcement, and ongoing adjustments as new facts emerge.

4

After the acute phase

Evaluation and recovery

What worked, where there were gaps, corrective steps, and a playbook for future situations.

Krízový tím koordinuje roly, schvaľovanie a poradie komunikácie pre dotknuté skupiny

Frequently asked questions

What do you ask us before ordering?

Does service make sense even when there is no crisis going on?

Yes. Preparing in advance allows you to name scenarios, assign roles, set up approvals, prepare contacts, and practice first responses before the pressure hits.

Will you help during the ongoing crisis?

Yes. We will get back to you the same business day. We need truthful documentation, a decision maker, and access to key information.

What do you need to get started?

Description of the event, confirmed facts, open questions, timeline, statements made so far, affected groups, and legal or operational restrictions.

What is the difference between PR consulting and crisis intervention?

Crisis communication addresses information, messages, spokespersons, and reputation. Strategic PR consulting has been working with the brand for a long time. Crisis intervention It addresses a broader acute problem, including stabilizing operations and decision-making.

First step

Let's start with what to say first and to whom

The initial interview lasts no more than 30 minutes and is free. We will contact you on the same business day.

Arrange an initial interview →